Remote Part-Time Paid Social Manager for Multi-Brand Growth

BA Global Talent; Buenos Aires; Remote; ARS 52,207,000 - 125,297,000; Part time

Job summary

BA Global Talent is seeking a remote Paid Social Manager to support a U.S.-based agency serving consumer brands in CPG, food & beverage, lifestyle and hospitality sectors. The role combines strategy, execution, and optimization across Meta (Instagram/Facebook) with TikTok support, focusing on CAC, ROAS, and brand equity.

The position is initially part-time and hourly, offering growth in hours and responsibilities as the agency expands, with collaboration across the CMO and design director.

Qualifications

• Hands-on paid social experience, including strategy, execution, analysis, and recommendations.
• Strong English written and verbal communication; ability to present insights clearly.
• Experience owning paid social programs across multiple brands or accounts.

Responsibilities

• Own paid social strategy and execution across multiple brands and accounts, translating objectives into channel plans and KPIs.
• Build, launch, manage, and optimize campaigns in-platform (audience targeting, budgets, pacing, optimization).
• Lead activity across Meta (Instagram and Facebook) with support for TikTok and other platforms.
• Analyze CAC, ROAS, MER, conversion rate, and other KPIs; account for attribution limitations in recommendations.
• Identify creative winners and underperformers; recommend iterations and structured tests across creative, messaging, and audiences.

Skills

Paid social strategy

Multi-brand management

Campaign optimization

Data-driven decision making

English communication

Creative brief writing

Agency experience

Tools

Meta Ads Manager

TikTok Ads

Job description

BA Global Talent is seeking a remote Paid Social Manager to support a U.S.-based agency serving consumer brands in CPG, food & beverage, lifestyle and hospitality sectors. The role combines strategy, execution, and optimization across Meta (Instagram/Facebook) with TikTok support, focusing on CAC, ROAS, and brand equity.

The position is initially part-time and hourly, offering growth in hours and responsibilities as the agency expands, with collaboration across the CMO and design director.