Senior Paid Search Strategist — Full-Funnel, Remote

Sweat Pants Agency Llc; Tandil; Remote; ARS 92,666,000 - 231,664,000; Full time

Job summary

Sweat Pants Agency is seeking a Paid Search Strategist for DTC/eCommerce with remote work. You will own Google Ads end-to-end, manage client relationships directly, and defend optimization decisions.

You will balance brand and non-brand efforts, maintain data integrity across GA4/GTM, and iterate landing pages and feeds. The role requires you to speak clearly with clients in English, work across Shopify/DCM stacks, and be comfortable taking calls during US Eastern hours.

Qualifications

• Hands-on Google Ads experience with DTC/eCommerce.
• Ability to present results and defend decisions to clients.
• Knowledge of attribution models and how to measure incremental impact.

Responsibilities

• Own a set of DTC accounts end-to-end as strategist, buyer and client contact.
• Audit accounts before touching them: structure, keywords, negatives, bidding, landing pages, and tracking.
• Run brand and non-brand campaigns as separate entities with clear KPI ownership.
• Maintain and optimize the feed, Merchant Center, and product pages; manage tracking (GA4/GA) and landing pages.
• Explain your reasoning to clients and defend it in Loom walkthroughs.

Skills

Google Ads

DTC & eCommerce

Client communication

Attribution

GA4/GTM

Tools

Shopify

GA4

GTM

Merchant Center

Claude AI

Job description

Sweat Pants Agency is seeking a Paid Search Strategist for DTC/eCommerce with remote work. You will own Google Ads end-to-end, manage client relationships directly, and defend optimization decisions.

You will balance brand and non-brand efforts, maintain data integrity across GA4/GTM, and iterate landing pages and feeds. The role requires you to speak clearly with clients in English, work across Shopify/DCM stacks, and be comfortable taking calls during US Eastern hours.