Senior Paid Search Strategist, DTC Growth (Remote)

Sweat Pants Agency LLC; Rosario; Remote; ARS 139,086,000 - 262,719,000; Full time

Job summary

Sweat Pants Agency Llc is seeking a Paid Search Strategist for DTC eCommerce. This remote role puts you in the client-facing seat, owning the full funnel from feed and Merchant Center to landing pages and conversion tracking.

You will defend calls, present results, and drive incremental growth with a data-driven approach. You will manage Google Ads, Shopping, PMax, YouTube, and GA4/GTM integrations across multiple brands, while collaborating directly with clients.

Qualifications

• Hands-on Google Ads with meaningful spend on DTC/eCommerce.
• Experience with Shopping and PMax campaigns.
• Strong client communication and ownership.

Responsibilities

• Own a set of DTC accounts as strategist, buyer and client contact; budgets from $5k/mo to six figures.
• Own the client relationship with no account manager between you and client; present results and plans.
• Audit campaigns before touching anything: structure, keywords vs terms, negatives, bidding, impression share, feed health, landing pages, tracking.
• Run brand and non-brand as separate businesses and report them separately.
• Know what PMax is doing and separate branded vs incremental volume.
• Keep Google's automation on a leash; audit auto features regularly.
• Own the feed (Merchant Center hygiene, titles, disapprovals, promotions).
• Own the tracking (GA4, GTM, conversions) and reconcile numbers.
• Diagnose bottlenecks (creative, offer, AOV, landing page, checkout, tracking) and fix them.
• Build landing pages and scripts as needed to remove constraints.

Skills

Google Ads

DTC/eCommerce marketing

Client communication

Attribution experience

Tools

GA4

GTM

Shopify

Merchant Center

Loom

Claude Code

Vercel

Job description

Sweat Pants Agency Llc is seeking a Paid Search Strategist for DTC eCommerce. This remote role puts you in the client-facing seat, owning the full funnel from feed and Merchant Center to landing pages and conversion tracking.

You will defend calls, present results, and drive incremental growth with a data-driven approach. You will manage Google Ads, Shopping, PMax, YouTube, and GA4/GTM integrations across multiple brands, while collaborating directly with clients.