Senior Paid Search Strategist: End-to-End DTC Growth (Remote)

Sweat Pants Agency Llc; Tandil; Remote; ARS 138,998,000 - 231,664,000; Full time

Job summary

Sweat Pants Agency is seeking a Paid Search Strategist to own end-to-end Google Ads for DTC and eCommerce, working remotely with global clients. You will lead client communications, walk through results, and defend decisions as the accountable owner of the campaign outcomes.

You’ll audit and optimize the full funnel—from feed to landing pages and tracking—separating brand and non-brand activity and using AI tools to drive measurable growth.

Qualifications

• Hands-on Google Ads experience with DTC/eCommerce
• Ability to map attribution and drive incremental growth
• Comfort communicating results and plans to clients
• Experience optimizing feed, landing pages, and tracking

Responsibilities

• Own a set of DTC accounts as strategist and client contact
• Audit accounts before touching anything: structure, keywords, negatives, bidding, and tracking
• Separate brand and non-brand campaigns and report them independently
• Understand and optimize PMax performance with branded vs non-branded analysis
• Keep Google automation under control by auditing auto features
• Own the product feed and Merchant Center hygiene
• Own tracking across GA4, GTM, Shopify goals and offline conversions
• Diagnose bottlenecks across creative, offers, landing pages, checkout, and tracking
• Build landing pages, scripts, and reporting to remove constraints

Skills

PPC management

Google Ads (GA4/GTM)

DTC/eCommerce

Attribution modeling

Client communication

Tools

Shopify

Merchant Center

GA4

GTM

Claude/AI tools

Job description

Sweat Pants Agency is seeking a Paid Search Strategist to own end-to-end Google Ads for DTC and eCommerce, working remotely with global clients. You will lead client communications, walk through results, and defend decisions as the accountable owner of the campaign outcomes.

You’ll audit and optimize the full funnel—from feed to landing pages and tracking—separating brand and non-brand activity and using AI tools to drive measurable growth.