Senior Paid Search Strategist — DTC Growth Leader (Remote)

Sweat Pants Agency Llc; Municipio de Rincón de los Sauces; Remote; ARS 138,998,000 - 200,775,000; Full time

Job summary

Sweat Pants Agency seeks a Paid Search Strategist for DTC eCommerce (Remote). You will own Google accounts end to end, act as the client’s direct contact, and defend decisions with data.

You will audit before touching accounts, manage brand and non-brand separately, and optimize PMax, Shopping, and feed health. You’ll work with Claude AI to craft landing pages and tracking, and you must be available for US Eastern hours.

Qualifications

• Hands on Google Ads with meaningful spend, CPA/ROAS metrics.
• Fluent in English for client-facing communication.
• Experience with Shopify, GA4, GTM.

Responsibilities

• Own a set of DTC accounts end to end as strategist and client contact.
• Present results, plans, and reasoning to clients.
• Conduct detailed audits before touching any account.
• Run brand and non-brand as separate businesses.
• Know what PMax is doing and separate branded vs non-branded.
• Keep Google's automation on a leash and audit assets.
• Own the feed: Merchant Center hygiene and feed impact.
• Own the tracking: GA4, GTM, conversions and integrations.
• Diagnose bottlenecks and build required assets.
• Build landing pages and scripts to remove constraints.

Skills

Google Ads experience

DTC / ecommerce

PMax & Shopping

GA4 & GTM

Landing page building

Data-driven mindset

English fluency

Shopify knowledge

Audit & attribution

Client communication

Tools

Claude

Job description

Sweat Pants Agency seeks a Paid Search Strategist for DTC eCommerce (Remote). You will own Google accounts end to end, act as the client’s direct contact, and defend decisions with data.

You will audit before touching accounts, manage brand and non-brand separately, and optimize PMax, Shopping, and feed health. You’ll work with Claude AI to craft landing pages and tracking, and you must be available for US Eastern hours.