Senior Paid Search Strategist - Remote & Full Ownership

1801 Haleon Argentina S.A.; La Pampa; Remote; ARS 7,727,000 - 154,540,000; Full time

Job summary

Sweat Pants Agency Llc is seeking a Paid Search Strategist for DTC eCommerce in a remote role. You will own end-to-end Google Ads accounts, manage client communications directly, and defend your decisions with data across Search, Shopping, PMax, and YouTube.

You’ll audit feeds, tracking, and landing pages to drive NC-CPA/NC-ROAS improvements. You must be fluent in English, comfortable with US Eastern hours for client calls, and capable of shipping landing pages and frameworks using AI tools.

Qualifications

• Hands-on PPC with real budgets across DTC/eCommerce.
• Experience owning client relationships without intermediaries.
• Strong attribution mindset: NC-CPA/NC-ROAS, incrementality.
• Ability to audit and optimize feeds, tracking, and landing pages.
• Proficiency with GA4, GTM, Shopify integration, and Merchant Center.

Responsibilities

• Own a set of DTC accounts as the strategist, buyer, and client contact.
• Audit campaigns, ad groups, keywords, negatives, and bidding strategy; present Loom walkthroughs.
• Run brand and non-brand campaigns as separate entities with clear reporting.
• Understand and act on PMax performance, avoiding misattribution.
• Keep Google automation in check by auditing auto-suggestions and sitelinks.
• Own the product feed hygiene and impact on Shopping/PMax delivery.
• Own tracking setup across GA4, GTM, and Shopify imports; resolve mismatches.
• Diagnose bottlenecks in creative, offers, AOV, landing pages, and checkout; fix the bottlenecks.

Skills

End-to-end ownership

Client communication

Attribution analysis

Independent worker

Fluent English

PPC optimization

Tools

GA4

GTM

Shopify

Merchant Center

Job description

Sweat Pants Agency Llc is seeking a Paid Search Strategist for DTC eCommerce in a remote role. You will own end-to-end Google Ads accounts, manage client communications directly, and defend your decisions with data across Search, Shopping, PMax, and YouTube.

You’ll audit feeds, tracking, and landing pages to drive NC-CPA/NC-ROAS improvements. You must be fluent in English, comfortable with US Eastern hours for client calls, and capable of shipping landing pages and frameworks using AI tools.