Senior DTC Growth Strategist - Paid Search (Remote)

1801 Haleon Argentina S.A.; Rosario; À distance; ARS 7 727 000 - 154 540 000; Plein temps

Résumé du poste

Sweat Pants Agency Llc is seeking a Paid Search Strategist for DTC eCommerce. This remote role puts you in direct contact with clients, owning from strategy to execution across Google Ads, PMax, YouTube, and Shopping.

You will audit, build, and optimize campaigns, learn and apply attribution insights, and craft landing pages and testing frameworks to drive NC-CPA/NC-ROAS, with flexibility for global time zones.

Qualifications

• Hands-on Google Ads experience with meaningful spend in DTC/eCommerce.
• Ability to own client relationships and communicate results without a middleman.
• Strong auditing mindset: structure, terms, negatives, bidding, and conversion tracking.

Responsabilités

• Own a set of DTC accounts as strategist, buyer, and client contact; budgets from $5k/mo to six figures.
• Manage client relationships directly; present results, plans, and reasoning.
• Audit before touch: campaign structure, keywords vs search terms, negatives, bidding, impression share, landing pages, and conversions.
• Run brand and non-brand as separate businesses; differentiate PMax impact from branded vs non-branded.
• Know what PMax is doing; avoid optimizing against incremental CAC when volume is branded.
• Keep Google's automation in check: audit auto-applied recommendations and assets.
• Own the feed: Merchant Center hygiene, product titles, promotions, and Shopping impact.
• Own the tracking: GA4, GTM, Shopify goals vs raw GA tags, enhanced conversions.
• Diagnose bottlenecks and implement fixes across creative, offer, AOV, landing pages, checkout, and tracking.
• Build what the account needs: landing pages, scripts, and reporting; comfortable with AI tools.

Connaissances

Google Ads

DTC eCommerce

Client communication

Audit

PMax

GA4

GTM

Shopify

Landing pages

YouTube

Outils

GA4

GTM

Shopify

Description du poste

Sweat Pants Agency Llc is seeking a Paid Search Strategist for DTC eCommerce. This remote role puts you in direct contact with clients, owning from strategy to execution across Google Ads, PMax, YouTube, and Shopping.

You will audit, build, and optimize campaigns, learn and apply attribution insights, and craft landing pages and testing frameworks to drive NC-CPA/NC-ROAS, with flexibility for global time zones.