Senior Paid Search Architect — DTC Growth (Remote)

1801 Haleon Argentina S.A.; Buenos Aires; Remote; ARS 138,361,000 - 230,602,000; Full time

Job summary

Sweat Pants Agency is seeking a Paid Search Strategist for DTC eCommerce. This remote role requires owning client accounts end-to-end, defending attribution decisions, and driving incremental growth across Google Ads, Shopping, and YouTube.

You’ll work directly with clients, present results, and shape strategies with a data-first mindset. You’ll collaborate on feed quality, landing pages, and tracking, ensuring clean measurement and scalable campaigns.

Qualifications

• Hands-on Google Ads with meaningful spend on DTC/eCommerce.
• Ability to defend attribution choices and ROAS improvements.
• Native-level English communication for client-facing work.
• Comfort with US Eastern business hours for calls.

Responsibilities

• Own a set of DTC Google accounts end-to-end as strategist, buyer, and client contact.
• Audit accounts before touching anything: structure, keywords, negatives, bidding, feed health, landing pages, tracking.
• Run brand and non-brand separately and optimize for incremental growth.
• Clarify PMax behavior and separate branded/non-branded impact.
• Own feed and tracking across GA4, GTM, and Shopify integrations.
• Build landing pages or scripts when needed to unlock performance.

Skills

Google Ads

DTC/eCommerce know-how

Client communications

Attribution & NC-CPA NC-ROAS

English fluency

Skeptical of numbers

US Eastern hours

Tools

GA4

GTM

Shopify

PMax

YouTube Ads

Merchant Center

Claude AI

Job description

Sweat Pants Agency is seeking a Paid Search Strategist for DTC eCommerce. This remote role requires owning client accounts end-to-end, defending attribution decisions, and driving incremental growth across Google Ads, Shopping, and YouTube.

You’ll work directly with clients, present results, and shape strategies with a data-first mindset. You’ll collaborate on feed quality, landing pages, and tracking, ensuring clean measurement and scalable campaigns.