Senior Marketing Operations Leader - MarTech & Data

GlobalLogic; Buenos Aires; Presencial; ARS 179.562.764 - 269.344.146; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Exciting Projects

Collaborative Environment

Work-Life Balance

Professional Development

Excellent Benefits

Descripción de la vacante

GlobalLogic is seeking a Senior Marketing Operations Manager to optimize marketing processes, manage the MarTech stack, and oversee licenses while tracking budgets across the team.

The ideal candidate will be highly analytical with extensive experience in marketing technology platforms and data-driven decision making, contributing to cross-functional success and continuous improvement.

Formación

• Bachelor’s degree in Marketing, Business Administration, or related field.
• 10 years of experience in marketing operations, preferably in technology or cybersecurity services.
• Proven track record managing marketing technology platforms and optimizing processes.
• Strong analytical skills with data-driven decision making.
• Proficiency in Pardot, Marketo, Salesforce, Google Analytics, and related tools.
• Excellent project management and ability to lead multiple initiatives.

Responsabilidades

• Manage MarTech Stack: evaluate, implement, and maintain marketing tech tools (Pardot, Salesforce, Google Analytics, Wrike).
• Process Optimization: improve marketing workflows for efficiency and alignment across teams.
• Lead Management: oversee lead scoring, routing, handoff, and reporting across Marketing and Sales.
• Sales Enablement: ensure Sales has visibility into lead flow and expectations.
• License Management: oversee marketing software licenses and renewals within budget.
• Data Analysis and Reporting: track KPIs, generate dashboards, and provide insights to optimize campaigns.
• Budget Management: develop and monitor the marketing budget with leadership.
• Cross-Functional Collaboration: align with marketing, sales, IT, and finance.
• Stay Current with Industry Trends: identify opportunities for innovation in marketing operations.

Descripción del empleo

GlobalLogic is seeking a Senior Marketing Operations Manager to optimize marketing processes, manage the MarTech stack, and oversee licenses while tracking budgets across the team.

The ideal candidate will be highly analytical with extensive experience in marketing technology platforms and data-driven decision making, contributing to cross-functional success and continuous improvement.