SR Marketing Operations IRC301285

GlobalLogic; Argentina; Presencial; ARS 104.988.451 - 164.981.852; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Family medical insurance

Extended paternity leave

Annual performance bonuses

Referral bonuses

Flexible work schedules

Descripción de la vacante

GlobalLogic, a Hitachi Group Company, is seeking a talented Senior Marketing Operations Manager to optimize marketing processes, manage the MarTech stack, and track the marketing budget across the team. You will lead lead management, license oversight, data analysis, and cross-functional collaboration with marketing, sales, IT, and finance.

The ideal candidate has a Bachelor's in marketing or business, 10 years of experience, and proven experience with Pardot, Salesforce, Wrike, and Google

Formación

• Bachelor's degree in Marketing, Business Administration, or related field; advanced degrees or certifications in marketing operations or technology is a plus.
• 10 years of experience in marketing operations.
• Proven track record managing marketing technology platforms and optimizing processes to drive efficiency.
• Strong analytical skills to interpret data and drive decisions.
• Proficiency with marketing automation platforms (Pardot, Marketo, etc.), Salesforce, and Google Analytics.

Responsabilidades

• Manage MarTech stack: evaluate, implement, and maintain marketing tools including Pardot, Salesforce, Google Analytics, Wrike.
• Process optimization: continuously improve marketing processes and workflows.
• Lead management: manage lead scoring, routing, and reporting across Marketing and Sales.
• Sales enablement: drive sales enablement tied to lead management.
• License management: oversee marketing software licenses and renewals.
• Data analysis and reporting: analyze performance data, generate dashboards and insights.
• Budget management: develop and manage the marketing budget with leadership.
• Cross-functional collaboration: collaborate with marketing, sales, IT, and finance.
• Stay current with industry trends in marketing operations and MarTech.

Conocimientos

Analytical thinking

Project management

Stakeholder collaboration

Strategic thinking

Data-driven decision making

Communication skills

Educación

Bachelor's degree in Marketing/Business Administration

Advanced degree or certifications in marketing operations/tech

Herramientas

Pardot

Marketo

Salesforce

Wrike

Asana

Google Analytics

Descripción del empleo

Budget Management, Customer Insight & Marketing Analytics, Data Analysis, Digital Marketing, Marketing, Marketing & Sales, Marketing Analytics & Reporting, Process Assessment, Process Development, Process Improvement & Best Practices, Processes, reporting, Salesforce CRM (Service & Sales Cloud)

We are seeking a talented and experienced Senior Marketing Operations Manager to join our dynamic team. The Senior Marketing Operations Manager will play a pivotal role in optimizing and streamlining our marketing processes, managing our MarTech stack, overseeing software licenses, implementing best practices, and tracking our marketing budget across the team. The ideal candidate is detail-oriented, analytical, and possesses a deep understanding of marketing technologies and operations.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field. Advanced degree or certifications in marketing operations or technology is a plus.
• 10 years of experience in marketing operations, preferably in the technology or cybersecurity services industry.
• Proven track record of managing marketing technology platforms and optimizing processes to drive efficiency and effectiveness.
• Strong analytical skills with the ability to interpret data, draw insights, and make data-driven recommendations.
• Proficiency in marketing automation platforms (e.g., Pardot, Marketo, or equivalent), CRM systems (e.g., Salesforce), and other marketing tools and Google analytics software.
• Excellent project management skills with the ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines in a fast-paced environment.
• Exceptional communication and interpersonal skills, with the ability to collaborate effectively across teams and influence stakeholders at all levels of the organization.
• Strategic thinker with a keen attention to detail and a commitment to continuous improvement.
• Project management software experience, such as with Wrike or similar tool (i.e.. Asana)

Job responsibilities

KEY RESPONSIBILITIES

• Manage MarTech Stack: Evaluate, implement, and maintain marketing technology tools and platforms to support the marketing team’s objectives. This includes but is not limited to marketing automation (Pardot), SalesForce CRM, Google analytics, and our project management system Wrike.
• Process Optimization: Continuously assess and improve marketing processes and workflows to increase efficiency, productivity, and alignment across teams. Identify areas for automation and implement solutions to streamline operations.
• Lead Management: Manage the lead management process across Marketing and Sales, including lead scoring, routing, handoff, and reporting, to ensure operational rigor, accountability, and data-driven decision-making.
• Sales Enablement: Drive sales enablement tied to lead management, ensuring Sales has visibility into lead flow and expectations.
• License Management: Oversee the marketing software licenses and renewals, ensuring alignment with the company’s strategic goals and budgetary constraints.
• Data Analysis and Reportin: Analyze marketing performance data to track key metrics, work with Marketing Data Scientist to identify trends, and provide actionable insights to inform decision-making and optimize campaign effectiveness. Generate regular reports and dashboards to communicate results and performance against KPIs.
• Budget Management: Work closely with the marketing leadership team to develop and manage the marketing budget, tracking expenses, forecasting costs, and ensuring optimal allocation of resources to achieve business objectives.
• Cross-Functional Collaboration: Collaborate with internal stakeholders, including marketing, sales, IT, and finance teams, to drive alignment, share best practices, and ensure seamless execution of marketing initiatives.
• Stay Current with Industry Trends: Keep abreast of emerging trends, technologies, and best practices in marketing operations and MarTech to identify opportunities for innovation and competitive advantage.

What we offer

Exciting Projects: Come take your place at the forefront of digital transformation! With clients across all industries and sectors, we offer an opportunity to work on market-defining products using the latest technologies.

Collaborative Environment:Expand your skills by collaborating with a diverse team of highly talented people in an open, laidback environment - or even abroad in one of our global centers or client facilities!

Work-Life Balance:GlobalLogic prioritizes work-life balance, which is why we offer flexible work schedules.We offer you the best quality of work life so that you exceed the expectations of our clients, while achieving your professional and personal ambitions.

Professional Development:Our dedicated Learning & Development team regularly organizes English classes, professional certifications, and technical and soft skill trainings. We also offer the chance to travel internationally

Excellent Benefits:We provide our employees with competitive salaries, family medical insurance, extended paternity leave, annual performance bonuses, and referral bonuses.

About GlobalLogic

GlobalLogic, a Hitachi Group Company, is a trusted digital engineering partner to the world’s largest and most forward-thinking companies. Since 2000, we've been at the forefront of the digital revolution - helping create some of the most innovative and widely used digital products and experiences. Today we continue to collaborate with clients in transforming businesses and redefining industries through intelligent products, platforms, and services.