SR Marketing Operations IRC301285

GlobalLogic; Buenos Aires; Presencial; ARS 179.562.764 - 269.344.146; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Exciting Projects

Collaborative Environment

Work-Life Balance

Professional Development

Excellent Benefits

Descripción de la vacante

GlobalLogic is seeking a Senior Marketing Operations Manager to optimize marketing processes, manage the MarTech stack, and oversee licenses while tracking budgets across the team.

The ideal candidate will be highly analytical with extensive experience in marketing technology platforms and data-driven decision making, contributing to cross-functional success and continuous improvement.

Formación

• Bachelor’s degree in Marketing, Business Administration, or related field.
• 10 years of experience in marketing operations, preferably in technology or cybersecurity services.
• Proven track record managing marketing technology platforms and optimizing processes.
• Strong analytical skills with data-driven decision making.
• Proficiency in Pardot, Marketo, Salesforce, Google Analytics, and related tools.
• Excellent project management and ability to lead multiple initiatives.

Responsabilidades

• Manage MarTech Stack: evaluate, implement, and maintain marketing tech tools (Pardot, Salesforce, Google Analytics, Wrike).
• Process Optimization: improve marketing workflows for efficiency and alignment across teams.
• Lead Management: oversee lead scoring, routing, handoff, and reporting across Marketing and Sales.
• Sales Enablement: ensure Sales has visibility into lead flow and expectations.
• License Management: oversee marketing software licenses and renewals within budget.
• Data Analysis and Reporting: track KPIs, generate dashboards, and provide insights to optimize campaigns.
• Budget Management: develop and monitor the marketing budget with leadership.
• Cross-Functional Collaboration: align with marketing, sales, IT, and finance.
• Stay Current with Industry Trends: identify opportunities for innovation in marketing operations.

Descripción del empleo

POSITION OVERVIEW We are seeking a talented and experienced Senior Marketing Operations Manager to join our dynamic team. The Senior Marketing Operations Manager will play a pivotal role in optimizing and streamlining our marketing processes, managing our MarTech stack, overseeing software licenses, implementing best practices, and tracking our marketing budget across the team. The ideal candidate is detail-oriented, analytical, and possesses a deep understanding of marketing technologies and operations.

Description POSITION OVERVIEW We are seeking a talented and experienced Senior Marketing Operations Manager to join our dynamic team. The Senior Marketing Operations Manager will play a pivotal role in optimizing and streamlining our marketing processes, managing our MarTech stack, overseeing software licenses, implementing best practices, and tracking our marketing budget across the team. The ideal candidate is detail-oriented, analytical, and possesses a deep understanding of marketing technologies and operations.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field. Advanced degree or certifications in marketing operations or technology is a plus.
• 10 years of experience in marketing operations, preferably in the technology or cybersecurity services industry.
• Proven track record of managing marketing technology platforms and optimizing processes to drive efficiency and effectiveness.
• Strong analytical skills with the ability to interpret data, draw insights, and make data-driven recommendations.
• Proficiency in marketing automation platforms (e.g., Pardot, Marketo, or equivalent), CRM systems (e.g., Salesforce), and other marketing tools and Google analytics software.
• Excellent project management skills with the ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines in a fast-paced environment.
• Exceptional communication and interpersonal skills, with the ability to collaborate effectively across teams and influence stakeholders at all levels of the organization.
• Strategic thinker with a keen attention to detail and a commitment to continuous improvement.
• Project management software experience, such as with Wrike or similar tool (i.e.. Asana)

Job responsibilities

Key Responsibilities

• Manage MarTech Stack: Evaluate, implement, and maintain marketing technology tools and platforms to support the marketing team’s objectives. This includes but is not limited to marketing automation (Pardot), SalesForce CRM, Google analytics, and our project management system Wrike.
• Process Optimization: Continuously assess and improve marketing processes and workflows to increase efficiency, productivity, and alignment across teams. Identify areas for automation and implement solutions to streamline operations.
• Lead Management: Manage the lead management process across Marketing and Sales, including lead scoring, routing, handoff, and reporting, to ensure operational rigor, accountability, and data-driven decision-making.
• Sales Enablement: Drive sales enablement tied to lead management, ensuring Sales has visibility into lead flow and expectations.
• License Management: Oversee the marketing software licenses and renewals, ensuring alignment with the company’s strategic goals and budgetary constraints.
• Data Analysis and Reportin: Analyze marketing performance data to track key metrics, work with Marketing Data Scientist to identify trends, and provide actionable insights to inform decision-making and optimize campaign effectiveness. Generate regular reports and dashboards to communicate results and performance against KPIs.
• Budget Management: Work closely with the marketing leadership team to develop and manage the marketing budget, tracking expenses, forecasting costs, and ensuring optimal allocation of resources to achieve business objectives.
• Cross-Functional Collaboration: Collaborate with internal stakeholders, including marketing, sales, IT, and finance teams, to drive alignment, share best practices, and ensure seamless execution of marketing initiatives.
• Stay Current with Industry Trends: Keep abreast of emerging trends, technologies, and best practices in marketing operations and MarTech to identify opportunities for innovation and competitive advantage.

What we offer

• Exciting Projects: Come take your place at the forefront of digital transformation! With clients across all industries and sectors, we offer an opportunity to work on market- defining products using the latest technologies.
• Collaborative Environment:Expand your skills by collaborating with a diverse team of highly talented people in an open, laidback environment — or even abroad in one of our global centers or client facilities!
• Work-Life Balance:GlobalLogic prioritizes work-life balance, which is why we offer flexible work schedules. We offer you the best quality of work life so that you exceed the expectations of our clients, while achieving your professional and personal ambitions.
• Professional Development:Our dedicated Learning & Development team regularly organizes English classes, professional certifications, and technical and soft skill trainings. We also offer the chance to travel internationally.
• Excellent Benefits:We provide our employees with competitive salaries, family medical insurance, extended paternity leave, annual performance bonuses, and referral bonuses.
• About GlobalLogic GlobalLogic, a Hitachi Group Company, is a trusted digital engineering partner to the world’s largest and most forward‑thinking companies. Since 2000, we’ve been at the forefront of the digital revolution – helping create some of the most innovative and widely used digital products and experiences. Today we continue to collaborate with clients in transforming businesses and redefining industries through intelligent products, platforms, and services.