Senior Marketing Operations Lead: MarTech, Data & Budget

GlobalLogic; Argentina; Presencial; ARS 104.988.451 - 164.981.852; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Family medical insurance

Extended paternity leave

Annual performance bonuses

Referral bonuses

Flexible work schedules

Descripción de la vacante

GlobalLogic, a Hitachi Group Company, is seeking a talented Senior Marketing Operations Manager to optimize marketing processes, manage the MarTech stack, and track the marketing budget across the team. You will lead lead management, license oversight, data analysis, and cross-functional collaboration with marketing, sales, IT, and finance.

The ideal candidate has a Bachelor's in marketing or business, 10 years of experience, and proven experience with Pardot, Salesforce, Wrike, and Google

Formación

• Bachelor's degree in Marketing, Business Administration, or related field; advanced degrees or certifications in marketing operations or technology is a plus.
• 10 years of experience in marketing operations.
• Proven track record managing marketing technology platforms and optimizing processes to drive efficiency.
• Strong analytical skills to interpret data and drive decisions.
• Proficiency with marketing automation platforms (Pardot, Marketo, etc.), Salesforce, and Google Analytics.

Responsabilidades

• Manage MarTech stack: evaluate, implement, and maintain marketing tools including Pardot, Salesforce, Google Analytics, Wrike.
• Process optimization: continuously improve marketing processes and workflows.
• Lead management: manage lead scoring, routing, and reporting across Marketing and Sales.
• Sales enablement: drive sales enablement tied to lead management.
• License management: oversee marketing software licenses and renewals.
• Data analysis and reporting: analyze performance data, generate dashboards and insights.
• Budget management: develop and manage the marketing budget with leadership.
• Cross-functional collaboration: collaborate with marketing, sales, IT, and finance.
• Stay current with industry trends in marketing operations and MarTech.

Conocimientos

Analytical thinking

Project management

Stakeholder collaboration

Strategic thinking

Data-driven decision making

Communication skills

Educación

Bachelor's degree in Marketing/Business Administration

Advanced degree or certifications in marketing operations/tech

Herramientas

Pardot

Marketo

Salesforce

Wrike

Asana

Google Analytics

Descripción del empleo

GlobalLogic, a Hitachi Group Company, is seeking a talented Senior Marketing Operations Manager to optimize marketing processes, manage the MarTech stack, and track the marketing budget across the team. You will lead lead management, license oversight, data analysis, and cross-functional collaboration with marketing, sales, IT, and finance.

The ideal candidate has a Bachelor's in marketing or business, 10 years of experience, and proven experience with Pardot, Salesforce, Wrike, and Google