Senior Google UA Lead – Mobile Apps (Remote)

Ruby Labs; Buenos Aires; Presencial; ARS 134.860.000 - 179.813.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Remote Work Environment

Unlimited PTO

Paid National Holidays

Company-provided MacBook

Flexible Independent Contractor Plan

Descripción de la vacante

Ruby Labs is seeking a Senior User Acquisition Manager to lead and scale mobile app growth within the Google ecosystem (Search, Display, Demand Gen and more). You will own and optimize performance across our mobile acquisition strategy, partnering closely with the product team.

You will manage large budgets, analyze a broad set of KPIs, and test hypotheses to improve the funnel. Strong analytics, English proficiency, and experience with B2C subscription apps are essential.

Formación

• 4+ year experience in performance marketing / user acquisition on Google.
• Experience managing $500K+ monthly budgets.
• Deep knowledge of CPM, CTR, CPC, CPA, ROAS, LTV, CAC, Churn, Retention.
• Strong experience with web funnels & mobile acquisition strategies.
• Familiarity with analytics platforms like Mixpanel, Tableau, Omni, AppsFlyer.
• Strong analytical mindset and structured problem-solving skills.
• Ability to generate and validate creative hypotheses.
• Intermediate English proficiency or higher.
• B2C Subscription apps

Responsabilidades

• Manage, scale, and optimize ad campaigns across Google Search, Demand Gen, Display.
• Drive performance across key KPIs: ROAS, CPA, Spend, CTR, and more.
• Own budgets and make data-driven budget allocation decisions.
• Develop and test hypotheses to improve user acquisition across the funnel.
• Research competitors’ acquisition strategies, creatives, and channels.
• Participate in creative brainstorming to continuously push performance forward.

Conocimientos

Performance Marketing

Google UA

Budget Management

Analytics & Attribution

English Proficiency

Mobile Acquisition

Herramientas

Mixpanel

Tableau

Omni

AppsFlyer

Descripción del empleo

Ruby Labs is seeking a Senior User Acquisition Manager to lead and scale mobile app growth within the Google ecosystem (Search, Display, Demand Gen and more). You will own and optimize performance across our mobile acquisition strategy, partnering closely with the product team.

You will manage large budgets, analyze a broad set of KPIs, and test hypotheses to improve the funnel. Strong analytics, English proficiency, and experience with B2C subscription apps are essential.