Senior GA4 & Tag Manager Specialist – Lead Analytics & Strategy

Brainlabs; Argentina; Híbrido; ARS 105.694.000 - 150.991.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Private healthcare (OSDE 360)

Hybrid working (3 days in Palermo)

Free breakfast and lunch in office

20 vacation days + Argentina holidays

Mobility: work from another country up

Descripción de la vacante

Brainlabs is seeking a Senior Google Analytics Specialist to lead hands-on analytics implementation and measurement strategy for clients worldwide. You’ll own tagging architecture, data layer specs, and validation across web and app, translating requirements into actionable projects with impact.

You’ll mentor a small team of analysts and implementation engineers, collaborate with clients and stakeholders, stay ahead of privacy shifts, and build proactive monitoring and dashboards to ensure data

Formación

• 2-4 years in digital analytics, with strong hands-on experience in GA4 and Google Tag Manager across both client-side and server-side implementations.
• Deep working knowledge of GA4, including event modeling, custom dimensions, exploration reports, and the differences from Universal Analytics.
• Solid JavaScript, ES6, and jQuery skills sufficient to write and debug tag implementations without leaning on front-end developers.
• Comfortable in BigQuery and SQL for data extraction, transformation, and analysis beyond what GA4's UI surfaces.
• Experience with server-side tagging via GTM Server and working knowledge of consent management platforms (CMPs).
• Familiarity with mobile app analytics implementation using Firebase or AppsFlyer.
• Exposure to additional TMS platforms such as Tealium or Adobe Launch is a plus, as is experience with CDPs like Tealium AudienceStream or BlueConic.
• A track record of producing clean technical documentation, including SDRs and tag collection guides, that others can actually work from.
• Some experience managing or mentoring others, formally or informally.

Responsabilidades

• Design and maintain SDRs, data layer recommendations, and technical specs for tracking across web and app.
• Implement and validate analytics tags and pixels with GTM across client- and server-side setups with QA.
• Configure and validate cross-domain GA4 tracking, including referrals and session continuity.
• Write JavaScript, ES6, and jQuery to capture data and troubleshoot GA4 discrepancies.
• Build analyses in GA4 and BigQuery, including explorations, segments, and funnels.
• Mentor a small team of analysts and implementation engineers, reviewing work and removing blockers.
• Gather requirements, translate to technical projects, and produce POVs on measurement trends.
• Stay current on privacy-driven measurement shifts and adapt the team's approach.
• Develop proactive monitoring, Looker Studio dashboards, and GA4/GTM alerts for data quality.

Conocimientos

GA4

Google Tag Manager

JavaScript

SQL

BigQuery

Server-side tagging

Data layer

Cross-domain tracking

Mentoring

Documentation

Herramientas

Tealium

Adobe Launch

Firebase

AppsFlyer

GTM Server

Looker Studio

Descripción del empleo

Brainlabs is seeking a Senior Google Analytics Specialist to lead hands-on analytics implementation and measurement strategy for clients worldwide. You’ll own tagging architecture, data layer specs, and validation across web and app, translating requirements into actionable projects with impact.

You’ll mentor a small team of analysts and implementation engineers, collaborate with clients and stakeholders, stay ahead of privacy shifts, and build proactive monitoring and dashboards to ensure data