Senior Digital Analytics Lead - GA4, GTM, Mentoring, Hybrid

Brain Labs Digital LTD.; Buenos Aires; Hybrid; ARS 90.692.000 - 136.038.000; Vollzeit

Benefits dieser Stelle

Hybrid salary (50% USD)

20 days vacation

Office in Palermo

Free meals in office

Training sessions

Global mobility up to 30 days

Zusammenfassung

Brainlabs is seeking a Senior Digital Analytics Specialist to design, implement, and validate analytics across web and app properties, including GA4 and GTM. You will create SDRs, data layer specs, and documentation that serve as the single source of truth for tracking.

You will build analyses in GA4 and BigQuery, mentor a small team, and partner with clients to translate requirements into technical projects while staying ahead of privacy-driven measurement changes.

Qualifikationen

• 2–4 years in digital analytics with strong hands-on GA4 and Google Tag Manager across client and server-side implementations.
• Deep GA4 knowledge: event modeling, custom dimensions, exploration reports, and differences from Universal Analytics.
• Comfortable with BigQuery and SQL for data extraction and analysis beyond GA4 UI.
• Experience with server-side tagging via GTM Server and CMPs.
• Familiarity with mobile app analytics using Firebase or AppsFlyer.
• Exposure to Tealium or Adobe Launch and CDPs like Tealium AudienceStream or BlueConic is a plus.
• Proven ability to produce clean technical docs (SDRs, tag guides) and mentor others.

Aufgaben

• Design and maintain SDRs, data layer recommendations, and technical specs as tracking source of truth.
• Implement and validate analytics tags and marketing pixels via Google Tag Manager (client-side and server-side).
• Configure cross-domain tracking in GA4 with proper referral exclusions and session continuity.
• Build and run GA4/BigQuery analyses, including explorations, segments, and funnel analyses.
• Mentor a small team of analysts and implementation engineers, guiding problem-solving and growth.
• Gather analytics requirements from clients and stakeholders, turning them into scoped projects.
• Stay current on privacy-driven measurement shifts (consent mode, cookieless tracking) and apply in practice.
• Develop proactive monitoring (Looker Studio dashboards, alerts) to detect data quality issues.

Kenntnisse

GA4

Google Tag Manager

Data layer specs

Cross-domain tracking

BigQuery

SQL

Server-side tagging

CMPs

Firebase

AppsFlyer

Tealium

Adobe Launch

SDRs

Documentation

Mentoring

Ausbildung

Bachelor's degree or higher in a relevant field

Tools

Tealium

Adobe Launch

Jobbeschreibung

Brainlabs is seeking a Senior Digital Analytics Specialist to design, implement, and validate analytics across web and app properties, including GA4 and GTM. You will create SDRs, data layer specs, and documentation that serve as the single source of truth for tracking.

You will build analyses in GA4 and BigQuery, mentor a small team, and partner with clients to translate requirements into technical projects while staying ahead of privacy-driven measurement changes.