Senior Digital Discoverability Lead - SEO & AI

Wunderman Thompson; Buenos Aires; Híbrido; ARS 1.200.000 - 2.400.000; Jornada completa

Descripción de la vacante

VML in Buenos Aires is seeking a Digital Lead to drive SEO, GEO and AI-powered discoverability for a major regional account across South America. You will own the optimization roadmap, collaborate with cross‑functional teams, and push the boundaries of how brands appear in search and AI platforms.

Ideal candidates have senior SEO and digital marketing experience, strong analytics, and English proficiency. The role features a hybrid work model in Buenos Aires with global collaboration.

Formación

• Senior experience in SEO, Digital Marketing, Martech or Website Optimization.
• Knowledge of GEO, AEO and AI‑driven discoverability.
• Experience with CMS and publishing workflows (Adobe Experience Manager is a plus).
• Experience with analytics/visualization tools (GA4, Looker Studio, Power BI).
• Advanced English; Portuguese a plus.

Responsabilidades

• Lead SEO, GEO and AEO strategies to strengthen organic visibility and brand discoverability.
• Own and prioritize the website optimization roadmap to improve traffic, engagement, usability and conversion.
• Analyze website performance, user behavior, search trends and competitive insights.
• Conduct keyword research, technical SEO audits, competitor analysis and content gap assessments.
• Work on technical SEO, site architecture, structured data and content optimization.
• Collaborate with UX/UI, technology, analytics, content and regional teams to improve the digital experience.
• Support content authoring and publishing operations including localization and CMS workflows.
• Define KPIs and translate data into actionable recommendations for regional and global stakeholders.
• Identify opportunities to incorporate AI and automation into digital and content workflows.
• Act as a regional SME in digital discoverability and evolve the practice.

Conocimientos

Senior SEO experience

Digital Marketing

Martech

Analytics mindset

Stakeholder management

Advanced English

Herramientas

Semrush

Google Search Console

GA4

Looker Studio

Power BI

Adobe Experience Manager

Descripción del empleo

VML in Buenos Aires is seeking a Digital Lead to drive SEO, GEO and AI-powered discoverability for a major regional account across South America. You will own the optimization roadmap, collaborate with cross‑functional teams, and push the boundaries of how brands appear in search and AI platforms.

Ideal candidates have senior SEO and digital marketing experience, strong analytics, and English proficiency. The role features a hybrid work model in Buenos Aires with global collaboration.