Digital Lead - SEO, GEO & AI Discoverability

VML; Buenos Aires; Hybrid; ARS 1,200,000 - 2,400,000; Full time

Benefits offered by this job

Hybrid work model

Buenos Aires office

Job summary

VML is seeking a Digital Lead to drive SEO, discoverability, and website optimization for a major regional account across South America. This role emphasizes traditional SEO, GEO/AEO, and AI-powered platforms, with hands-on execution and strategic oversight.

You will lead prioritization of the optimization roadmap, collaborate across UX/UI, technology, analytics and regional teams, and define KPIs to guide strategy and outcomes. Fluency in English is required, Portuguese a plus.

Qualifications

• Senior SEO experience with proven regional results.
• Strong knowledge of GEO/AEO and AI-driven discovery.
• Experience with CMS, analytics and content workflows.
• Excellent stakeholder management and communication.

Responsibilities

• Lead SEO, GEO and AEO strategies for regional accounts.
• Own website optimization roadmap and prioritize improvements.
• Collaborate with UX/UI, technology, analytics and content teams.
• Define KPIs and translate data into actionable recommendations.

Skills

SEO

Digital Marketing

Martech

Analytics

Tools

Semrush

Google Search Console

GA4

Looker Studio

Job description

VML is seeking a Digital Lead to drive SEO, discoverability, and website optimization for a major regional account across South America. This role emphasizes traditional SEO, GEO/AEO, and AI-powered platforms, with hands-on execution and strategic oversight.

You will lead prioritization of the optimization roadmap, collaborate across UX/UI, technology, analytics and regional teams, and define KPIs to guide strategy and outcomes. Fluency in English is required, Portuguese a plus.