GA4 Analytics Engineer & Tech Lead

Brainlabs; Buenos Aires; Híbrido; ARS 1.200.000 - 2.400.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid salary in USD

22 working days vacation + Argentina H

Hybrid/ Palermo Office access

Free breakfast and lunch in the office

Quarterly training sessions

Mobility: work from another country up

Descripción de la vacante

Brainlabs is a data-driven media agency seeking an analytics professional to lead implementation and analysis across web and app properties. You will design data layer specs, implement GA4 and GTM tags, and validate cross-domain tracking, while building complex analyses in GA4 and BigQuery to uncover drivers of conversion.

You will mentor a small team, collaborate with clients, and stay ahead of privacy shifts like consent mode and cookieless tracking, ensuring robust data quality and actionable

Formación

• 2-4 years in digital analytics with strong hands-on GA4 and GTM across client-side and server-side.
• Deep working knowledge of GA4, including event modeling, custom dimensions, and explorations.
• Proficient in SQL and BigQuery for data extraction, transformation, and analysis beyond GA4 UI.
• Experience with server-side tagging via GTM Server and CMPs.
• Familiarity with mobile app analytics using Firebase or AppsFlyer.
• Exposure to Tealium or Adobe Launch and CDPs like Tealium AudienceStream or BlueConic is a plus.
• Track record of producing clean technical docs (SDRs, tag collection guides).
• Experience mentoring or managing others, formally or informally.

Responsabilidades

• Design SDRs, data layer specs, and technical documents that serve as the source of truth for tracking across web and app properties.
• Implement and validate analytics tags and marketing pixels using Google Tag Manager with thorough QA.
• Configure and validate cross-domain GA4 tracking including referral exclusions and session continuity.
• Build analyses in GA4 and BigQuery to uncover behavioral patterns and conversion drivers.
• Mentor a small team of analysts and implementation engineers, guiding growth and removing blockers.
• Gather analytics requirements from clients and stakeholders, translating them into scoped projects and POVs on trends.
• Stay current on privacy shifts (consent mode, server-side tagging, cookieless tracking) and adapt methodologies accordingly.
• Develop proactive monitoring infrastructure and Looker Studio dashboards to detect data quality issues early.

Conocimientos

GA4

Google Tag Manager

Data layer design

Cross-domain tracking

Looker Studio

BigQuery

SQL

Server-side tagging

CMPs

Documentation

Mentoring

Herramientas

GTM Server

Firebase

AppsFlyer

Tealium

Adobe Launch

Tealium AudienceStream

BlueConic

Looker Studio

Descripción del empleo

Brainlabs is a data-driven media agency seeking an analytics professional to lead implementation and analysis across web and app properties. You will design data layer specs, implement GA4 and GTM tags, and validate cross-domain tracking, while building complex analyses in GA4 and BigQuery to uncover drivers of conversion.

You will mentor a small team, collaborate with clients, and stay ahead of privacy shifts like consent mode and cookieless tracking, ensuring robust data quality and actionable