Product Marketeer (Buenos Aires, Argentina)

Signify; Buenos Aires; On-site; ARS 1,200,000 - 1,700,000; Full time

Job summary

Signify in Buenos Aires, Argentina is seeking a Product Marketeer to lead product marketing strategy, portfolio management, and go-to-market activities. You will define positioning, pricing, and launch plans, collaborating with Channel Marketing, Sales, and regional teams to drive growth and improve profitability across the LATAM region.

The role requires 3–5 years in product/commercial marketing, with a consumer electronics or smart home background, and strong cross-functional skills.

Qualifications

• 3–5 years of experience in Product Marketing or Commercial Marketing, including product launches and portfolio management.
• Experience in consumer electronics, smart home technology, connectivity, or related consumer technology markets with strong B2C and retail understanding.
• Strategic and hands-on mindset with cross-functional collaboration across Channel Marketing, Sales, and regional stakeholders; Intermediate English proficiency.

Responsibilities

• Leads product marketing strategy and portfolio management, defining the 4Ps (Product, Price, Place, Promotion) to drive profitable growth.
• Develops product positioning, value propositions, and portfolio strategies, managing the value ladder, competitive pricing, and portfolio gaps.
• Leads product launches and Go-to-Market activities in collaboration with Channel Marketing, End-User Marketing, MarCom, Sales, and Business Units.
• Monitors sales, margins, pricing performance, inventory levels, and market dynamics to optimize profitability and ensure regulatory compliance.
• Collects customer and market insights, supports NPS action plans and product training, and drives cross-functional alignment to improve customer experience and portfolio performance.

Skills

Product marketing strategy

Portfolio management

Go-to-Market strategy

Pricing strategy

Market research

Cross-functional collaboration

English proficiency

Education

Bachelor’s or Master’s degree in Marketing, Business Administration, or related field

Job description

About Signify

Through bold discovery and cutting-edge innovation, we lead an industry that is vital for the future of our planet: lighting. Through our leadership in connected lighting and the Internet of Things, we’re breaking new ground in data analytics, AI, and smart solutions for homes, offices, cities, and beyond.

At Signify, you can shape tomorrow by building on our incredible 125+ year legacy while working toward even bolder sustainability goals. Our culture of continuous learning, creativity, and commitment to diversity and inclusion empowers you to grow your skills and career.

Join us, and together, we’ll transform our industry, making a lasting difference for brighter lives and a better world.

More about the role

This is an exciting job opportunity for you as a Product Marketeer in Buenos Aires, Argentina with Signify.

• Leads product marketing strategy and portfolio management, defining and executing the 4Ps (Product, Price, Place, Promotion) to drive profitable growth.
• Develops product positioning, value propositions, and portfolio strategies, managing the value ladder, competitive pricing, and portfolio gaps.
• Leads product launches and Go-to-Market activities in collaboration with Channel Marketing, End-User Marketing, MarCom, Sales, and Business Units.
• Monitors sales, margins, pricing performance, inventory levels, and market dynamics to optimize profitability and ensure regulatory compliance.
• Collects customer and market insights, supports NPS action plans and product training, and drives cross-functional alignment to improve customer experience and portfolio performance.

More about you

• Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field, with 3–5 years of experience in Product Marketing or Commercial Marketing, including product launches, portfolio management, pricing strategies, and market research.
• Experience in consumer electronics, smart home technology, connectivity, smartphones, home appliances, or related consumer technology markets, with a strong understanding of B2C and retail environments.
• Proven ability to develop consumer‑centric Go-to-Market strategies, identify market opportunities, and drive smart home connectivity and integrated technology solutions for residential and business environments.
• Experience managing pricing strategies, price lists, product certification support, and marketing initiatives across online and offline channels, including customer events and commercial activations.
• Strategic and hands‑on mindset, with strong cross‑functional collaboration skills to partner with Channel Marketing, Sales, and regional stakeholders across South LATAM. Intermediate English proficiency is required.

*This is an on‑site position located in Buenos Aires, Argentina.*

Everything we’ll do for you

You can grow a lasting career here. We’ll encourage you, support you, and challenge you. We’ll help you learn and progress in a way that’s right for you, with coaching and mentoring along the way. We’ll listen to you too, because we see and value every one of our27,000+ people. We believe that a diverse and inclusive workplace fosters creativity, innovation, and a full spectrum of bright ideas. With a global workforce present in 70+ countries, we are dedicated to creating an inclusive environment where every voice is heard and valued, helping us all achieve more together.

Come join us, and together we can light up the future.