Optimization Specialist - Digital Ads Bilingual

Randstad Argentina; Buenos Aires; Hybrid; ARS 900,000 - 1,300,000; Full time

Job summary

Randstad Argentina is seeking an Optimization Representative to help advertisers improve campaign performance through data-driven recommendations and account optimization. You will work with cross-functional teams, manage campaigns across multiple channels, and deliver actionable insights to clients in a hybrid Buenos Aires setting.

The role requires a degree in Marketing/Communications/Business and strong Excel skills, with English and Spanish proficiency and experience in customer-facing

Qualifications

• Bachelor's degree completed or in progress in Marketing, Communications, Business, Public Relations, Psychology, Sociology, or related field.
• Professional proficiency in English plus Spanish.
• Experience in customer-facing roles, customer support, digital marketing, advertising agencies, or related business environments.
• Understanding of digital marketing and online advertising concepts.
• Experience with or knowledge of Google Ads, including campaign management and optimization best practices.
• Advanced Microsoft Excel skills for reporting, analysis, and data interpretation.
• Ability to work effectively in fast-paced and dynamic environments.
• Strong analytical, problem-solving, and organizational skills.

Responsibilities

• Optimize and improve the performance of digital advertising accounts across Search, Display, Video, Shopping, and App campaigns.
• Analyze campaign performance data and identify opportunities to increase effectiveness, efficiency, and return on investment.
• Build, organize, and restructure advertising accounts to align with business goals and best practices.
• Partner with internal stakeholders in a consultative capacity to provide strategic recommendations and performance insights.
• Create, adapt, and localize keywords, ad copy, and campaign assets while considering cultural nuances and business objectives.
• Deliver high-quality work within established timelines, supporting both complex and high-value customer accounts.
• Contribute to a positive customer experience through effective communication and solution-oriented support.

Skills

English proficiency

Spanish proficiency

Customer-facing experience

Digital marketing understanding

Analytical skills

Problem solving

Organizational skills

Communication skills

Education

Bachelor's degree in Marketing/Communications/Business/Related field

Tools

Google Ads

Google Analytics

Google Tag Manager

Google Workspace (Sheets/Slides/Docs)

Excel

Job description

Randstad Argentina is seeking an Optimization Representative to help advertisers improve campaign performance through data-driven recommendations and account optimization. You will work with cross-functional teams, manage campaigns across multiple channels, and deliver actionable insights to clients in a hybrid Buenos Aires setting.

The role requires a degree in Marketing/Communications/Business and strong Excel skills, with English and Spanish proficiency and experience in customer-facing