Bilingual Optimization Agent

Cognizant; Buenos Aires; Hybrid; ARS 500,000 - 900,000; Full time

Job summary

Cognizant is seeking an Optimization Representative in Buenos Aires to help advertisers improve digital campaign performance through data-driven recommendations and strategic optimization. The role collaborates with Account Managers, Strategists, and clients across global markets, in a hybrid setup with 2–3 days in-office.

Ideal candidates have a marketing/communications background, strong English and Spanish, and experience with Google Ads, Excel, and analytics to drive ROI for diverse accounts.

Qualifications

• Bachelor's degree in marketing, communications, business, or related field.
• Experience in customer-facing roles, digital marketing, or advertising environments.
• Understanding of digital marketing and online advertising concepts.
• Experience with Google Ads campaign management and optimization.

Responsibilities

• Optimize and improve performance of digital advertising accounts across Search, Display, Video, Shopping, and App campaigns.
• Analyze campaign performance data and identify opportunities to increase effectiveness, efficiency, and ROI.
• Build, organize, and restructure advertising accounts to align with business goals and best practices.
• Partner with internal stakeholders to provide strategic recommendations and performance insights.
• Create, adapt, and localize keywords, ad copy, and assets with cultural nuances and objectives.
• Deliver high-quality work within timelines for complex and high-value accounts.
• Contribute to positive customer experience through effective communication and solution-oriented support.

Skills

English and Spanish proficiency

Analytical skills

Communication skills

Microsoft Excel

Digital marketing knowledge

Google Ads knowledge

Team collaboration

Education

Bachelor's degree in Marketing/Communications/Business/PR/Related field

Tools

Google Ads

Google Analytics

Google Tag Manager

Microsoft Excel (Advanced)

Google Workspace (Sheets, Slides, Docs)

Job description

About the role

As an Optimization Representative, you will make an impact by helping advertisers improve the performance of their digital marketing campaigns through data-driven recommendations and strategic account optimization. You will be a valued member of the Optimization Services team and work collaboratively with Account Managers, Strategists, and advertising clients across multiple global markets.

In this role, you will:

• Optimize and improve the performance of digital advertising accounts across Search, Display, Video, Shopping, and App campaigns.
• Analyze campaign performance data and identify opportunities to increase effectiveness, efficiency, and return on investment.
• Build, organize, and restructure advertising accounts to align with business goals and best practices.
• Partner with internal stakeholders in a consultative capacity to provide strategic recommendations and performance insights.
• Create, adapt, and localize keywords, ad copy, and campaign assets while considering cultural nuances and business objectives.
• Deliver high-quality work within established timelines, supporting both complex and high-value customer accounts.
• Contribute to a positive customer experience through effective communication and solution-oriented support.

Work model

We believe hybrid work is the way forward as we strive to provide flexibility wherever possible. Based on this role’s business requirements, this is a hybrid position requiring 2-3 days a week in a client or Cognizant office in Buenos Aires, Argentina. Regardless of your working arrangement, we are here to support a healthy work-life balance through our various wellbeing programs.
The working arrangements for this role are accurate as of the date of posting. This may change based on the project you’re engaged in, as well as business and client requirements. Rest assured; we will always be clear about role expectations.

What you need to have to be considered

• Bachelor's degree (completed or in progress) in Marketing, Communications, Business, Public Relations, Psychology, Sociology, or a related field.
• Professional proficiency in English plus Spanish.
• Experience in customer-facing roles, customer support, digital marketing, advertising agencies, or related business environments.
• Understanding of digital marketing and online advertising concepts.
• Experience with or knowledge of Google Ads, including campaign management and optimization best practices.
• Advanced Microsoft Excel skills for reporting, analysis, and data interpretation.
• Ability to work effectively in fast-paced and dynamic environments.
• Strong analytical, problem-solving, and organizational skills.

These will help you stand out

• Google Ads certification.
• Experience working with Google Ads products, including Search, Display, Video, and App campaigns.
• Familiarity with Google Analytics and Google Tag Manager.
• Advanced proficiency with Google Workspace tools, including Sheets, Slides, and Docs.
• Experience supporting international clients or multilingual advertising environments.
• Strong attention to detail, time management, communication, and collaboration skills.