LATAM Digital Growth & Monetization Lead

Crucialpoint

Buenos Aires

Remote

ARS 139,086,000 - 185,448,000

Full time

4 days ago

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Job summary

Skydance seeks a Manager, Digital Product LATAM to lead performance, growth and monetization of TNT Sports' digital products in Spanish-speaking Latin America. You will manage YouTube, Instagram, TikTok, Facebook and X, focusing initially on Argentina, Mexico and Chile, with potential expansion to Colombia and others.

Responsibilities include KPI definition, dashboarding, testing, platform partnerships, and regional monetization.

Qualifications

7+ years in digital/social media.
2 languages fluency required.
Strong analytical skills with data tools.
Solid knowledge of football and sports media in LATAM.
Strong storytelling and presentation abilities.

Responsibilities

Define KPIs and targets per country, platform and product, with a common framework.
Build and maintain dashboards for local and regional leadership; ensure data consistency.
Lead structured testing with hypotheses and learnings, scale successes across markets.
Collaborate with platforms and rights holders on partnerships and issues.
Support monetization through data-driven ad sales and live products.
Provide regional market insights and strategy recommendations.
Prepare business cases and presentations for acquisitions and partnerships.