Head of Social Community — Remote & Build-from-Zero

AvantStay, Inc.; Argentina; Remote; ARS 138,361,000 - 199,855,000; Full time

Job summary

AvantStay, Inc. is seeking a Head of Social Community to own how we sound and engage across platforms, building communities from zero and turning stays into lasting relationships. You’ll shape the voice, set playbooks, and respond publicly to protect the brand.

You’ll report to the VP of Growth, work with a tools and test budget from day one, and lead experiments to grow engagement and trust with guests and homeowners.

Qualifications

• 3+ years in community or social for a consumer brand (travel, hospitality or real estate preferred).
• Built online communities from zero and maintained activity.
• Experience handling public complaints and escalations with calm and speed.
• Can read engagement metrics and build simple reports.
• Comfort with AI tools for drafting, sorting and triage.
• Nice to have: ambassador/UGC programs, Reddit or Facebook ads experience, Canva/CapCut skills.

Responsibilities

• Define voice and consistency across replies, DMs and threads.
• Build and manage communities across platforms where travelers and homeowners talk.
• Monitor what people say and brief marketing/ops on implications.
• Lead moments that matter: respond to public issues, viral threads, and gratitude moments.
• Drive reputation by turning stays into reviews and advocates.
• Run experiments to boost engagement within budget and measure outcomes.
• Create and maintain playbooks: tone, templates, moderation, escalation, reporting.

Skills

Community building

Social listening

Brand voice

Data literacy

AI tools

Crisis management

3+ years in community

Job description

AvantStay, Inc. is seeking a Head of Social Community to own how we sound and engage across platforms, building communities from zero and turning stays into lasting relationships. You’ll shape the voice, set playbooks, and respond publicly to protect the brand.

You’ll report to the VP of Growth, work with a tools and test budget from day one, and lead experiments to grow engagement and trust with guests and homeowners.