GTM Strategy Lead - Full-Service Solutions

Syneos Health, Inc.; Buenos Aires; Presencial; ARS 178.643.000 - 267.965.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive pay

Health benefits

Flexible PTO

Descripción de la vacante

Syneos Health, Inc. in Buenos Aires is seeking an Associate Director to drive go-to-market planning and execution across the Full-Service Solutions portfolio.

You will enable business development, craft customer-facing collateral, and lead omni-channel marketing initiatives to generate revenue and pipeline growth. The role requires 5+ years in life sciences, strong data analytics, and hands-on use of AI tools to scale workflows.

Formación

• 5+ years’ work experience in life sciences or a related field
• Degree in science, engineering, math, business, or marketing
• Excellent English verbal and written communication
• Strong analytical skills and data interpretation
• Proficient in MS Office; Power BI experience
• Experience with AI tools to automate workflows

Responsabilidades

• Works closely with the Senior Director of GTM to manage and execute tactics on the comprehensive GTM plan. Helps shape and drive the annual plan to hit team KPI’s.
• Conducts competitive landscape assessments by analyzing competitive activity across relevant offerings and segments. Identifies opportunities for differentiation.
• Identifies priority target customers for the business based on multi-layered analytical methodologies.
• Supports Senior Director of GTM with strategy, planning, stakeholder alignment, goal setting, execution, and follow-up plans on demand generation tactics.
• Owns end-to-end the strategy, planning, and execution of select marketing and demand generation tactics such as conferences, custom events, or webinars. Capable of leading and running high-visibility tasks with minimal direction.
• Produces agile, customer-ready collateral to support new offerings, shifts in strategy, or evolving market demands.
• Supports the development of thought leadership pieces and whitepapers used in campaigns by coordinating relevant teams and providing input based on business and industry experience.
• Optimizes and automates weekly qualifying pipeline reporting processes, including integrating functionality between systems or tools (Salesforce, Excel, PowerBI, etc.) in collaboration with IT.
• Reports out regularly in streamlined fashion the qualifying pipeline (early-stage opportunities), including source, potential, and tracking conversions to late-stage pipeline and win/loss.
• Uses AI and other advanced research tools to streamline analysis of complex datasets relevant to biotech asset targeting and segmentation.
• Designs working session approaches, develop content, and facilitate working sessions as needed.
• Leads or provides ad-hoc support for special projects, including cross-department workstreams, while independently managing deadlines and competing commitments.
• Communicates detailed, appropriate direction to international support staff and vendors / co-sponsors; effectively manage upward and amongst peers.

Conocimientos

Go-to-market strategy

Data analysis

Cross-functional collaboration

AI tools

English proficiency

Educación

Bachelor's degree in STEM or Business

Herramientas

PowerBI

Salesforce

Excel

Descripción del empleo

Syneos Health, Inc. in Buenos Aires is seeking an Associate Director to drive go-to-market planning and execution across the Full-Service Solutions portfolio.

You will enable business development, craft customer-facing collateral, and lead omni-channel marketing initiatives to generate revenue and pipeline growth. The role requires 5+ years in life sciences, strong data analytics, and hands-on use of AI tools to scale workflows.