Growth Marketing Lead for Fintech Partnerships

Marathon Talent; Argentina; On-site; ARS 1,800,000 - 2,600,000; Full time

Job summary

Marathon Talent is seeking a Product Marketing Lead (IC4) to coordinate and scale our marketing stack across partners, driving loan originations and product adoption. You will own partner marketing, optimize the customer journey, and lead CRM and multichannel engagement across WhatsApp, email, push, SMS, and in-app messaging.

Collaborate across Product, Growth, Data, and Partnerships to unlock growth. The role demands strategic thinking, data-driven decision making, and hands-on execution in a

Qualifications

• Experience in Product Marketing, Growth Marketing, or CRM.
• Analytical with data-driven decision making.
• Experience with CRM platforms and marketing automation.
• Understanding of fintech or high-growth startups.
• Strong ownership and cross-functional collaboration.

Responsibilities

• Own Partner Marketing Strategy: Develop and execute data-driven marketing campaigns tailored to each partner, market, and segment, maximizing funnel conversion, loan originations, and marketing impact.
• Optimize the Customer Journey: Identify growth opportunities across the full customer lifecycle, from offer awareness and acquisition to activation, conversion, repeat borrowing, and retention.
• Lead CRM & Multichannel Engagement: Design and scale personalized lifecycle strategies across WhatsApp, email, push notifications, SMS, and in-app messaging, optimizing channel effectiveness and customer engagement.
• Strengthen Partner Marketing: Build scalable co-marketing playbooks with partner platforms, including in-app placements, joint campaigns, and coordinated communications to increase product visibility and adoption.
• Scale AI-Powered Marketing: Drive the implementation and optimization of conversational AI, AI calling agents, and automated engagement solutions to improve conversion and operational efficiency.
• Turn Customer Insights into Growth: Develop a deep understanding of SMB segments through behavioral data, research, and customer feedback, translating insights into actionable opportunities for Product, Marketing, and Partnerships.
• Lead Experimentation & Performance: Design A/B tests, define KPIs, and partner with Marketing Analytics to measure campaign effectiveness, funnel performance, and incremental originations, continuously optimizing ROI.
• Build Scalable Marketing Operations: Develop automated workflows, segmentation frameworks, and repeatable processes that enable efficient execution across partners and Latin American markets.
• Drive Cross-Functional Alignment & Compliance: Collaborate with Product, Data, Engineering, Credit, and Partnerships to execute growth initiatives while ensuring marketing communications comply with local financial regulations.

Skills

Product Marketing

Growth Marketing

CRM

Lifecycle Marketing

Data-driven

Cross-functional collaboration

Tools

CRM Platforms

Marketing Automation

Customer Segmentation

Job description

Marathon Talent is seeking a Product Marketing Lead (IC4) to coordinate and scale our marketing stack across partners, driving loan originations and product adoption. You will own partner marketing, optimize the customer journey, and lead CRM and multichannel engagement across WhatsApp, email, push, SMS, and in-app messaging.

Collaborate across Product, Growth, Data, and Partnerships to unlock growth. The role demands strategic thinking, data-driven decision making, and hands-on execution in a