GA4 Analytics Lead & Tagging Expert

Brainlabs; Buenos Aires; Híbrido; ARS 89.322.000 - 133.982.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Full-time role

Hybrid salary in USD

Vacation days 20 + Argentina holidays

Private healthcare OSDE 210

Office in Palermo - 3 days/week

Free breakfast and lunch in office

Quarterly training sessions

Mobility programmes – work abroad up 0

Descripción de la vacante

Brainlabs is seeking a Senior Analytics Engineer to design data layer specs, implement GA4 and GTM, and validate cross-domain tracking across client properties. You’ll write JavaScript to capture data from web pages and troubleshoot discrepancies between implementation and GA4 reports, plus build GA4/BigQuery analyses.

Lead a small team of analysts and implementation engineers, mentor others, gather analytics requirements, and produce POVs on measurement trends.

Formación

• 2-4 years in digital analytics with hands-on GA4 and GTM across client-side and server-side implementations.
• Deep GA4 knowledge: event modeling, custom dimensions, exploration reports, differences from Universal Analytics.
• Solid JavaScript/ES6/jQuery skills to write and debug tag implementations without frontend developers.
• Comfort with BigQuery and SQL for data extraction, transformation, and analysis beyond GA4 UI.
• Experience with server-side tagging via GTM Server and CMPs.
• Familiarity with mobile app analytics using Firebase or AppsFlyer.
• Exposure to Tealium or Adobe Launch is a plus, and CDPs like Tealium AudienceStream or BlueConic is a bonus.
• Track record of producing clean technical documentation (SDRs, tag collection guides).
• Some experience mentoring others, formally or informally.

Responsabilidades

• Design and maintain SDRs, data layer recommendations, and technical specs for tracking implementations across web and app properties.
• Implement and validate analytics tags and marketing pixels using Google Tag Manager (client-side and server-side).
• Configure and validate cross-domain tracking in GA4, including referral exclusions and session continuity.
• Write JavaScript to capture data and troubleshoot discrepancies between implementation and GA4 reports.
• Build and run analyses in GA4 and BigQuery to surface behavioral patterns and conversion drivers.
• Manage and mentor a small team of analysts and implementation engineers.
• Partner with clients and stakeholders to gather analytics requirements and produce POVs on measurement trends.
• Stay current on privacy-driven shifts (consent mode, server-side tagging, cookieless tracking) and adjust practices accordingly.
• Develop proactive monitoring infrastructure with Looker Studio dashboards and GA4/GTM alerts.

Conocimientos

GA4

Google Tag Manager

JavaScript

BigQuery

SQL

Server-side tagging

CMPs

Firebase

Herramientas

Tealium

Adobe Launch

Descripción del empleo

Brainlabs is seeking a Senior Analytics Engineer to design data layer specs, implement GA4 and GTM, and validate cross-domain tracking across client properties. You’ll write JavaScript to capture data from web pages and troubleshoot discrepancies between implementation and GA4 reports, plus build GA4/BigQuery analyses.

Lead a small team of analysts and implementation engineers, mentor others, gather analytics requirements, and produce POVs on measurement trends.