Founding Creative Strategy Lead — Paid Social

Clever Digital Marketing; Argentina; Remote; ARS 90,873,000 - 151,455,000; Full time

Benefits offered by this job

Flexible remote work environment with-

Group Benefits - Medical, Dental, Vis​

Company-provided MacBook computer

Home office budget

Work Abroad Policy

Job summary

Clever Digital Marketing in Argentina seeks a senior creative strategist to raise the quality of thinking and strategy across video and static creative. You will shape concepts from customer insights, run broad research, and translate data into actionable briefs that guide paid social and search initiatives.

You will build scalable creative frameworks, mentor teammates, and collaborate with CRO to optimize messaging and landing pages. A fast, impact-driven culture awaits.

Qualifications

• 5+ years in performance-focused creative strategy.
• Deep understanding of Meta advertising and direct-response creative.
• Strong direct-response copywriting and short-form storytelling skills.
• Proven track record developing concepts from customer research and performance data.
• Fluency with creative metrics (Hook Rate, Hold Rate, CTR, CPL).
• Experience across multiple brands, accounts, or verticals.
• Structured testing approach: hypotheses, iteration, isolating variables.
• Ability to build systems, processes, frameworks, or knowledge bases.
• Advanced experience using AI for research, ideation, workflow design, or creative enablement.
• Ability to explain opportunity and rationale for tests.
• Strong communication, prioritization, and cross-functional collaboration.
• Bias for speed: generate learning quickly without over-engineering tests.

Responsibilities

• Generate net-new creative with original concepts, messaging angles, hooks, formats, and storytelling approaches for video and static ads.
• Run customer, competitor, and market research to uncover motivations and pain points.
• Translate performance insights into clear next steps and briefs grounded in customer insight and direct-response principles.
• Build CDM’s creative-strategy frameworks, brief standards, testing processes, and a shared learning repository.
• Coach Media Buyers and editors to elevate creative thinking across the department.
• Partner with CRO to align messaging, personas, offers, and landing-page experiences.
• Provide direction for UGC, founder-led, and spokesperson-led formats.
• Build AI-powered workflows to accelerate research, ideation, and production across the team.

Skills

Creative strategy

Meta advertising

Direct-response copywriting

Performance data analysis

Customer research

Testing and experimentation

AI for creative

Systems and frameworks

Cross-functional collaboration

Strong communication

Tools

Motion

Looker Studio

Asana

Slack

Claude

Job description

Clever Digital Marketing in Argentina seeks a senior creative strategist to raise the quality of thinking and strategy across video and static creative. You will shape concepts from customer insights, run broad research, and translate data into actionable briefs that guide paid social and search initiatives.

You will build scalable creative frameworks, mentor teammates, and collaborate with CRO to optimize messaging and landing pages. A fast, impact-driven culture awaits.