Facebook Ads Strategist: Scale Campaigns (Remote)

Pavago; Argentina; Remote; ARS 900,000 - 1,500,000; Full time

Job summary

Pavago in Argentina is seeking a Facebook Ads Specialist to own campaigns from strategy and setup through ongoing optimization. You will manage performance, audiences, budgets, testing, and reporting in close collaboration with the marketing team.

The role emphasizes hands-on execution, audience development, A/B testing, and clear performance updates. This remote position offers US business hours alignment and opportunities to impact growth across campaigns.

Qualifications

• Proven hands-on experience planning and running Facebook ad campaigns in a fast-moving environment.
• Strong command of Meta Ads Manager, pixel setup, conversion tracking, and attribution settings.
• Experience managing ad budgets and being accountable for performance results.
• Strong analytical skills to interpret campaign data and identify trends.
• Experience with A/B testing and applying learnings systematically.
• Clear, proactive communication for performance updates.

Responsibilities

• Design and build Facebook campaigns from the ground up.
• Align targeting, creative direction, and budget with business objectives.
• Set up, launch, and actively manage campaigns.
• Monitor delivery, pacing, and performance.
• Research, build, and refine audience segments using lookalikes and custom audiences.
• Track metrics and turn data into actionable recommendations.
• Brief creatives and copy with the marketing team.
• Ensure assets are optimized for placements.

Skills

Facebook Ads Manager

Campaign optimization

Budget management

Audience development

Performance analysis

A/B testing

Remote work

Communication

Tools

Meta Ads Manager

Facebook Pixel

Job description

Pavago in Argentina is seeking a Facebook Ads Specialist to own campaigns from strategy and setup through ongoing optimization. You will manage performance, audiences, budgets, testing, and reporting in close collaboration with the marketing team.

The role emphasizes hands-on execution, audience development, A/B testing, and clear performance updates. This remote position offers US business hours alignment and opportunities to impact growth across campaigns.