End-to-End DTC Growth Strategist (Remote)

Ghost Sherpa, Llc; Neuquén; Remote; ARS 139,086,000 - 231,811,000; Full time

Job summary

Sweat Pants Agency is seeking a Google Ads Media Buyer / Growth Strategist to own a set of DTC campaigns end to end. You’ll talk to clients directly, audit accounts, and defend your optimizations while driving NC-CPA and NC-ROAS.

This remote role welcomes you from anywhere, with US Eastern calls required. You’ll manage brand and non-brand separately, own feed and tracking, and build landing pages with AI tools to move the numbers.

Qualifications

• Hands-on Google Ads with meaningful spend on DTC/eCommerce; able to explain CPA/ROAS in concrete terms.
• Own the end-to-end funnel: from feed to landing pages and conversion tracking.
• Audit overhauls before touching accounts; defend optimization choices with clients.

Responsibilities

• Own a set of DTC accounts as strategist, buyer, and client contact. Budgets from $5k/mo to six figures; be the primary results owner.
• Audit campaigns, ad groups, keywords, negatives, bidding strategy, and tracking; present Loom walkthroughs to clients.
• Run brand and non-brand as distinct businesses; report them separately to show impact.
• Know what PMax is doing; separate branded vs. incremental volume; avoid overreliance on blended metrics.
• Keep Google automation in check; audit auto recommendations and assets to protect client spend.
• Own the feed, Merchant Center hygiene, and product promotions; control Shopping and PMax delivery.
• Own tracking setup: GA4, GTM, Shopify imports, and accurate conversions.

Skills

Google Ads

PMax

GA4

GTM

Ecommerce

Attribution

Tools

Claude AI

Shopify

GA4

Merchant Center

Job description

Sweat Pants Agency is seeking a Google Ads Media Buyer / Growth Strategist to own a set of DTC campaigns end to end. You’ll talk to clients directly, audit accounts, and defend your optimizations while driving NC-CPA and NC-ROAS.

This remote role welcomes you from anywhere, with US Eastern calls required. You’ll manage brand and non-brand separately, own feed and tracking, and build landing pages with AI tools to move the numbers.