Ecommerce Social Growth Lead (Gaming & Fandom)

WAYPOINT - A creative production company; Argentina; Presencial; ARS 60.365.000 - 98.092.000; Jornada completa

Descripción de la vacante

WAYPOINT – A creative production company is seeking an Ecommerce Social Media Strategist Lead to own organic social strategy across multiple ecommerce brands. You will define platform strategies, content frameworks, and brand voices, working with creative, ecommerce, licensing, and marketing teams.

This role emphasizes strategy and growth, not mere publishing. You will turn cultural insights into campaigns, drive engagement, traffic, and revenue, and balance licensor requirements with brand tone

Formación

• 5+ years in developing social media strategies for ecommerce/entertainment brands.
• Strong understanding of gaming culture and internet communities.
• Experience leading cross-functional teams beyond posting content.
• Proven ability to turn insights into growth campaigns.
• Excellent written and verbal communication.

Responsabilidades

• Develop platform-specific social strategies and long-term growth plans.
• Create content frameworks and brand voices for multiple stores.
• Guide creative teams with strategic briefs and feedback.
• Identify cultural moments and translate them into campaigns.
• Drive ecommerce traffic, conversions, and retention through social.

Conocimientos

Gaming culture

Strategic thinking

Ecommerce marketing

Brand storytelling

Analytical mindset

Audience insights

Communication

Proactive leadership

Herramientas

Shopify

Meta Ads Manager

TikTok Business

YouTube Analytics

Google Analytics 4

Klaviyo/Mailchimp

SEO/SEM tools

Descripción del empleo

WAYPOINT – A creative production company is seeking an Ecommerce Social Media Strategist Lead to own organic social strategy across multiple ecommerce brands. You will define platform strategies, content frameworks, and brand voices, working with creative, ecommerce, licensing, and marketing teams.

This role emphasizes strategy and growth, not mere publishing. You will turn cultural insights into campaigns, drive engagement, traffic, and revenue, and balance licensor requirements with brand tone