Director, AI Go-to-Market & Adoption

Entrepreneur Cooperative; Buenos Aires; On-site; ARS 1,200,000 - 2,400,000; Full time

Job summary

Entrepreneur Cooperative in Buenos Aires seeks an Applied AI/ML Associate Sr to drive GTM for AI/ML products, ensuring adoption and measurable impact. You will blend go-to-market strategy with hands-on technical work to surface value, engage users, and demonstrate ROI across channels.

Based in Argentina, you will build PoCs, interfaces, and dashboards that surface success metrics, partnering with Product and Engineering to translate feedback into product improvements and business impact.

Qualifications

• Experience in go-to-market strategy, product marketing and user engagement.
• Strong analytical skills to track adoption, satisfaction, and ROI metrics.
• Familiarity with AI/ML concepts (LLMs, agents, prompt engineering) and PoCs.

Responsibilities

• Identify and engage key user personas and stakeholders, tailoring messaging and outreach to their unique workflows, pain points, and responsibilities.
• Communicate tailored value propositions that highlight core benefits—such as improved efficiency, reduced resolution time, better visibility, and actionable insights—for each persona.
• Maximize engagement across digital platforms and channels (documentation, email, webinars, events), sharing use cases and success stories that demonstrate practical impact.
• Collect structured user feedback through surveys, training sessions, interviews, and in-product tools to understand adoption barriers and inform product improvements.
• Adapt the go-to‑market approach continuously based on user feedback, adoption patterns, market trends, and competitive dynamics.
• Track key success metrics—adoption rates, user satisfaction, engagement, and business impact—to measure effectiveness and demonstrate ROI to stakeholders.
• Build and demonstrate AI/ML and Generative AI proofs of concept (PoCs) to showcase product capabilities and validate use cases with users.
• Develop supporting applications, web interfaces, and dashboards that capture, visualize, and report adoption and success metrics.
• Partner with Product and Engineering teams to translate user feedback into product improvements and ensure solutions are effectively marketed and adopted.

Skills

Go-to-market strategy

Product marketing

User engagement

Adoption enablement

Stakeholder outreach

Analytical skills

Python

LangChain

FastAPI

Pydantic

Unit testing

Tools

LangSmith

Bedrock platform

RESTful APIs

FastAPI

Job description

Entrepreneur Cooperative in Buenos Aires seeks an Applied AI/ML Associate Sr to drive GTM for AI/ML products, ensuring adoption and measurable impact. You will blend go-to-market strategy with hands-on technical work to surface value, engage users, and demonstrate ROI across channels.

Based in Argentina, you will build PoCs, interfaces, and dashboards that surface success metrics, partnering with Product and Engineering to translate feedback into product improvements and business impact.