Direct-Response Performance Marketer

SkyHouse Agency; Argentina; Presencial; ARS 1.200.000 - 1.800.000; Jornada completa

Descripción de la vacante

SkyHouse Agency in Argentina is seeking a Creative Strategist who will own performance of multiple offers, lead the creative direction behind paid campaigns, and drive rapid iterations using psychology, data, copywriting, and execution.

You will develop creative testing roadmaps, interpret performance data, direct designers and video editors, generate new angles, write copy, and integrate AI into creative workflows while coordinating with clients and team members.

Formación

• Role Requirements describe a strong direct-response copywriter with ability to turn research into new campaign angles and creative concepts.
• Understand performance marketing data, tracking, split testing, and funnel analysis; identify where performance is breaking down and what to test next.
• Strong eye for creative quality and what effective performance-focused images/videos should look like.
• Write clear creative briefs and provide direction to designers, editors, and other partners.
• Excellent written and verbal communication skills; high attention to detail and dependable under pressure.

Responsabilidades

• Own the performance of your assigned offers and take accountability for the results.
• Build and manage creative testing roadmaps based on performance data, psychology, and business priorities.
• Develop and prioritize new campaign angles, hooks, concepts, and creative tests.
• Write high-performing copy for paid advertisements and other acquisition assets.
• Direct designers and video editors with clear, actionable feedback on visuals and videos.
• Lead the creative process for your offers by setting priorities, directing, and meeting deadlines.
• Monitor performance using tracking analytics, analyze funnel metrics and split-test results, and plan next tests.
• Draft weekly performance reports with insights, KPIs, and recommended actions.
• Track tasks in ClickUp to ensure deadlines are met.
• Participate in client calls via Zoom and communicate performance insights and next steps.
• Stay current on trends, tools, and AI integration in workflows.

Descripción del empleo

SkyHouse Agency in Argentina is seeking a Creative Strategist who will own performance of multiple offers, lead the creative direction behind paid campaigns, and drive rapid iterations using psychology, data, copywriting, and execution.

You will develop creative testing roadmaps, interpret performance data, direct designers and video editors, generate new angles, write copy, and integrate AI into creative workflows while coordinating with clients and team members.