Product Marketing Manager - LATAM

Binance; Buenos Aires; Remote; ARS 121,115,000 - 211,951,000; Full time

Job summary

Binance is seeking a growth-focused marketer to shape go-to-market strategies across products and regions. You will define goals, audience, positioning and messaging, and drive executable growth initiatives to achieve business outcomes.

Collaborating with marketing, product and regional teams, you will translate market insights into campaigns that boost metrics while leading cross-functional efforts and championing experimentation in a fast-paced fintech environment.

Qualifications

• Experience in cryptocurrency space and community engagement.
• Proven launches and marketing campaigns driving business results.
• Collaborative leadership and cross-functional influence.
• Strong business acumen; experience with LTV and incrementality.
• Ability to synthesize insights to influence decisions.
• Strategic and operational excellence; meets objectives.
• Exceptional written and verbal communication with stakeholders.

Responsibilities

• Drive go-to-market strategy across Binance products.
• Define goals, audience, positioning, and messaging; drive growth.
• Collaborate with marketing and regional teams to hit priorities.
• Gather competitive, market, and customer insights to inform plans.
• Be customer-obsessed and voice of market.
• Launch insights-driven programs to influence metrics.
• Champion marketing experimentation and scalable programs.

Skills

Crypto space

Marketing campaigns

Cross-functional leadership

LTV and incrementality

Insights synthesis

Strategy and operations

Excellent communication

Job description

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

Responsibilities

• Drive the go-to-market strategy across multiple Binance products

• Define goals, audience, positioning and messaging, and drive execution of growth initiatives to achieve business outcomes

• Collaborate across business, marketing and regional teams to deliver on business goals and priorities

• Gather key competitive, market and customer insights, to inform product development, business plans and marketing strategies

• Be customer obsessed. Take customer experience to the next level by being the voice of the market and customer

• Launch insights-driven marketing programs that drive key business metrics, customer behaviors, and product objectives across audiences and channels

• Champion Binance’s marketing experimentation culture by testing measurable and scalable programs that you'll optimize and launch based on learnings

Requirements

• Strong interest and experience in cryptocurrency space and community

• A strong track record of spearheading launches and marketing campaigns that drove significant business results

• Highly collaborative leadership skills and a proven ability to influence and lead cross-functional teams to meet common goals and objectives

• Strong business acumen and extensive experience with core analytical concepts like LTV and incrementality

• Strong ability to synthesize insights and leverage to influence key decisionsA scrappy and resourceful way of operating. You are able to unblock yourself to achieve your goals and are always thinking creatively about your approach to problems

• An ability to excel at both the strategic and operational levels, and to consistently meet or exceed planned objectives

• Exceptional written and verbal communication skills. This role demands a strong ability to use the spoken and written word to communicate effectively with all stakeholders

Why Binance

Shape the future with the world’s leading blockchain ecosystem

Collaborate with world-class talent in a user-centric global organization with a flat structure

Tackle unique, fast-paced projects with autonomy in an innovative environment

Thrives in a results-driven workplace with opportunities for career growth and continuous learning

Competitive salary and company benefits

Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

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