Campaign Activation Lead

Takeda; Municipio de Rincón de los Sauces; Presencial; ARS 119.374.000 - 179.062.000; Jornada completa

Descripción de la vacante

Takeda LATAM seeks an on-site Marketing Activation Specialist to translate global omnichannel campaigns into local action across Argentina, Mexico and Colombia. This individual contributor role focuses on execution, fidelity to strategy, and efficient use of market resources with limited travel.

Reporting to the Head of Campaign Activation, Intercontinental, the role collaborates with local teams, data partners and stakeholders, driving adoption of new channels and ensuring measurable results.

Formación

• Experience activating marketing campaigns across multiple LATAM markets.
• Pharma industry LATAM background preferred.
• Business-level English required.

Responsabilidades

• Activate centrally developed omnichannel campaigns locally.
• Translate global guidelines into viable local activation plans.
• Collaborate with local marketing teams and data partners.
• Prioritize resources to maximise campaign impact.
• Monitor performance and provide feedback for future initiatives.
• Support adoption of new channels and tools in markets.

Conocimientos

Omnichannel activation

Latin America markets

Stakeholder management

Strategic execution

English proficiency

Autonomy

Descripción del empleo

ROLE PURPOSE

This is an individual contributor role of a tactical and execution-focused nature, responsible for activating centrally developed omnichannel marketing campaigns locally, across Argentina, Mexico, and Colombia. The role's impact lies in translating global marketing direction into each market's reality, ensuring initiatives are implemented effectively, properly adopted, and deliver measurable results, while making efficient use of the resources available in each market. This is a multi-country role, based on-site at the office of the hiring country, with a low travel requirement.

This role will report to the Head of Campaign Activation, Intercontinental.

RESPONSIBILITIES

• Activate centrally developed omnichannel marketing campaigns locally, ensuring fidelity to the original strategy and adaptation to each market's particularities.
• Serve as the channel between central marketing direction and LATAM markets, translating global guidelines into viable local activation plans.
• Collaborate closely and continuously with local marketing execution teams and data and technology partners, coordinating the steps needed for successful implementation.
• Prioritize and make efficient use of the resources available in each market to maximize the impact of activated campaigns.
• Monitor the performance of activated campaigns, identifying learnings and providing structured feedback to inform future central initiatives.
• Drive and support the adoption of new channels and campaign capabilities within local markets, acting as a change agent for new tools or methodologies.
• Educate and support local stakeholders in understanding available campaign capabilities and activation processes, building toward team autonomy over time.

SKILLS, COMPETENCIES & EXPERIENCE

• Solid track record in marketing and/or omnichannel engagement, with a profile oriented toward strategic execution rather than purely operational tasks.
• Extensive experience activating and executing marketing campaigns, with the ability to manage multiple markets simultaneously without losing consistency or quality.
• Strong judgment for prioritizing initiatives and optimizing available resources, maximizing impact with existing means in each country.
• Ability to translate global strategic direction into realistic local action plans adapted to each market's context.
• Strong cross-functional stakeholder management skills, with clear and effective communication with senior audiences.
• Autonomy and self-management skills appropriate for an individual contributor role with no direct reports, with a strong results orientation.
• Experience in the pharmaceutical industry in LATAM required, ideally in marketing or omnichannel roles.
• Business-level English proficiency required.
• Availability to work on-site at the base country office, with occasional travel for team meetings or specific projects.
• Commitment to fostering diversity, equity, and an inclusive environment.

Locations

• Bogota, Colombia
• Buenos Aires, Argentina
• Distrito Federal, Ciudad de México, Mexico

Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time