Bilingual Digital Ads Optimization Specialist

Cognizant; Buenos Aires; Hybrid; ARS 900,000 - 1,500,000; Full time

Job summary

Cognizant Argentina is seeking an Optimization Representative to help advertisers improve the performance of digital marketing campaigns through data-driven recommendations and strategic account optimization. You will collaborate with Account Managers, Strategists, and clients across global markets to drive results.

In this hybrid role, you will optimize campaigns across Search, Display, Video, and more, analyze data, implement keyword and ad copy adjustments, and ensure timely delivery with a

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Public Relations, Psychology, Sociology or related field.
• Professional proficiency in English plus Spanish.
• Experience in customer-facing roles, customer support, digital marketing, or related environments.
• Understanding of digital marketing and online advertising concepts.
• Experience with or knowledge of Google Ads, including campaign management and optimization best practices.
• Advanced Microsoft Excel skills for reporting, analysis, and data interpretation.
• Ability to work effectively in fast-paced and dynamic environments.
• Strong analytical, problem-solving, and organizational skills.

Responsibilities

• Optimize and improve the performance of digital advertising accounts across Search, Display, Video, Shopping, and App campaigns.
• Analyze campaign performance data and identify opportunities to increase effectiveness, efficiency, and return on investment.
• Build, organize, and restructure advertising accounts to align with business goals and best practices.
• Partner with internal stakeholders in a consultative capacity to provide strategic recommendations and performance insights.
• Create, adapt, and localize keywords, ad copy, and campaign assets while considering cultural nuances and business objectives.
• Deliver high-quality work within established timelines, supporting both complex and high-value customer accounts.
• Contribute to a positive customer experience through effective communication and solution-oriented support.

Skills

English & Spanish

Digital marketing concepts

Customer-facing experience

Analytical thinking

Ability to work in fast-paced env

Education

Bachelor's degree in Marketing, Communications, Business, Public Relations, Psychology, Sociology

Tools

Microsoft Excel

Google Ads

Google Analytics

Google Tag Manager

Job description

Cognizant Argentina is seeking an Optimization Representative to help advertisers improve the performance of digital marketing campaigns through data-driven recommendations and strategic account optimization. You will collaborate with Account Managers, Strategists, and clients across global markets to drive results.

In this hybrid role, you will optimize campaigns across Search, Display, Video, and more, analyze data, implement keyword and ad copy adjustments, and ensure timely delivery with a