Bilingual Digital Marketing & Analytics Specialist

Virtustant; Quilmes; Hybrid; ARS 1,200,000 - 2,000,000; Full time

Job summary

Virtustant is seeking an Optimization Representative to improve advertisers' digital marketing performance through data-driven recommendations and strategic account optimization. You will collaborate with Account Managers, Strategists, and clients across global markets to deliver impactful results.

The role requires strong Excel skills, familiarity with Google Ads, Analytics, and Tag Manager, and experience in hybrid work setups.

Qualifications

• Experience in digital marketing or customer experience roles informing campaign design and optimization.
• Advanced MS Excel skills for reporting, analysis, and data interpretation.
• Familiarity with online channels (websites, social media, self-service portals) and impact on engagement.
• Hybrid work experience with effective time management and collaboration tools.
• Ability to translate customer feedback and metrics into actionable digital actions.
• Cross-functional teamwork with marketing, customer service, and analytics.
• Exposure to basic reporting or analytics tools beyond Excel.

Responsibilities

• Owns optimization of digital advertising accounts across multiple channels including Search, Display, Video, Shopping, and App campaigns.
• Analyzes campaign performance and identifies opportunities to improve effectiveness and ROI.
• Builds and reorganizes accounts to align with business goals and best practices.
• Partners with stakeholders to provide strategic recommendations and insights.
• Creates, localizes, and tests keywords and ad copy with cultural considerations.
• Delivers high-quality work within timelines for complex, high-value accounts.
• Contributes to positive customer experience through clear communication and solutions.

Skills

Digital marketing

Customer experience

Excel data analysis

Cross-functional teamwork

Hybrid work

Campaign optimization

Education

Bachelor's degree (completed or in progress)

Tools

Google Ads

Google Analytics

Google Tag Manager

Google Workspace

Job description

Virtustant is seeking an Optimization Representative to improve advertisers' digital marketing performance through data-driven recommendations and strategic account optimization. You will collaborate with Account Managers, Strategists, and clients across global markets to deliver impactful results.

The role requires strong Excel skills, familiarity with Google Ads, Analytics, and Tag Manager, and experience in hybrid work setups.