Digital Marketing Manager (Product AscentPath)

Tudiptech Tudip Technologies Pvt Ltd

Argentina

Presencial

ARS 1.800.000 - 2.400.000

Jornada completa

14 días+

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Descripción de la vacante

Tudip Technologies Pvt. Ltd in Argentina is seeking a creative, analytical Digital Marketing Manager to lead the digital marketing initiatives for AscentPath.

This IC role will independently drive brand awareness, demand generation, product marketing, and digital campaigns to generate qualified enterprise leads. The ideal candidate loves B2B SaaS marketing, understands HR tech trends, and thrives in a fast-paced environment.

Formación

Bachelor’s degree in Marketing, Business, Communications, or related field.
5+ years of hands-on digital marketing experience in B2B SaaS, HRTech, EdTech, AI, or enterprise software.
Proven experience in demand generation and digital campaign management.
Strong understanding of SEO, SEM, content marketing, email marketing, and marketing automation.
Excellent written communication and storytelling skills.
Strong analytical, organizational, and project management abilities.

Responsabilidades

Demand Generation: Develop and execute digital marketing campaigns to generate MQLs for enterprise customers.
Content Marketing: Create blogs, whitepapers, eBooks, case studies, newsletters, and landing pages.
Website & SEO: Own the AscentPath site, improve traffic and lead generation; optimize landing pages.
Performance Marketing: Plan/manage Google/LinkedIn/YouTube campaigns; optimize CPL/ROAS.
Social Media & Brand Building: Build presence on LinkedIn, YouTube, X; grow brand awareness.
Email Marketing & Automation: Create nurture campaigns; build automated workflows; segment audiences.
Events & Webinars: Plan webinars and virtual events; manage registrations and follow-up.
Analytics & Reporting: Monitor campaigns with GA and CRM dashboards; present insights.
Cross-functional Collaboration: Work with Sales, Product, Customer Success, and Leadership.

Conocimientos

Demand generation

Digital marketing

Content marketing

SEO

Marketing automation

Analytics

Communication

Educación

Bachelor’s degree in Marketing

Business/Communications related

Herramientas

HubSpot

Salesforce Marketing Cloud

Marketo

Descripción del empleo

About Company

Tudip Technologies Pvt. Ltd is a CMMI Level 5 extreme technology company. Careers at Tudip Technologies are not just jobs, but a promise of a bright and dynamic future. Tudip provides ample opportunities to grow within the company technically as well as a technocrat by promoting entrepreneurship. Tudip Technologies’ careers will enable you to help clients enhance and improve while you build your career. Tudip is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We are a place which defines Integrity, Innovation, and Serenity. Tudip provides you a better platform that translates an individual into an experienced and immensely skilled professional through an ethical and vibrant business environment. We are here for effective client servicing, taking care of our employees’ needs, and creating a success story to remember.

About the Role

We are looking for a creative, analytical, and hands-on Digital Marketing Manager to lead the digital marketing initiatives for AscentPath. This is an Individual Contributor (IC) role where you will independently drive brand awareness, demand generation, product marketing, and digital campaigns to generate qualified enterprise leads and support business growth.
The ideal candidate is passionate about B2B SaaS marketing, understands enterprise learning and HR technology trends, and thrives in a fast-paced environment.

About AscentPath

AscentPath is an AI-powered Learning and Enablement platform designed to help organizations accelerate employee onboarding, sales enablement, customer education, partner training, and continuous workforce development. By leveraging AI-driven learning paths, personalized content recommendations, assessments, analytics, and enterprise integrations, AscentPath empowers organizations to build a skilled, high-performing workforce.

Key Responsibilities

Demand Generation

Develop and execute digital marketing campaigns to generate Marketing Qualified Leads (MQLs) for enterprise customers.
Build targeted campaigns for HR Leaders, Learning & Development (L&D) teams, Sales Enablement leaders, Customer Success teams, and business executives.
Execute Account-Based Marketing (ABM) campaigns targeting strategic enterprise accounts.
Optimize marketing funnels to improve lead conversion and pipeline growth.

Content Marketing

Create and manage blogs, whitepapers, eBooks, customer success stories, newsletters, case studies, landing pages, and thought leadership content.
Develop content around AI-powered learning, employee onboarding, sales enablement, workforce development, compliance training, and skills transformation.
Collaborate with Product Management on product launches, feature announcements, and messaging.

Website & SEO

Own the AscentPath website and optimize it for traffic, engagement, and lead generation.
Improve search rankings through SEO best practices, keyword research, technical SEO, and content optimization.
Build optimized landing pages for campaigns, webinars, and product launches.
Monitor website analytics and continuously improve conversion performance.

Performance Marketing

Plan and manage Google Ads, LinkedIn Ads, YouTube campaigns, remarketing campaigns, and other paid media initiatives.
Optimize campaigns based on Cost per Lead (CPL), Return on Ad Spend (ROAS), and conversion metrics.
Conduct A/B testing to improve campaign effectiveness.

Social Media & Brand Building

Build AscentPath’s digital presence across LinkedIn, YouTube, X, and industry communities.
Create engaging content that positions AscentPath as a leader in AI-powered learning and enablement.
Increase brand awareness, engagement, and community growth.

Email Marketing & Marketing Automation

Create and execute lead nurturing campaigns, newsletters, event promotions, and customer engagement emails.
Build automated marketing workflows to improve conversion rates.
Maintain audience segmentation and campaign optimization.

Events & Webinars

Plan and promote webinars, virtual events, Lunch & Learn sessions, workshops, and conferences.
Coordinate event marketing activities from registration to post-event lead nurturing.
Measure event-generated pipeline and ROI.

Analytics & Reporting

Monitor campaign performance using Google Analytics, CRM dashboards, and marketing automation platforms.
Track MQLs, SQLs, pipeline contribution, website traffic, campaign ROI, and customer acquisition metrics.
Present actionable insights and recommendations to leadership.

Cross-functional Collaboration

Work closely with Sales, Product Management, Customer Success, and Leadership teams.
Support sales enablement through presentations, collateral, competitive analysis, and campaign assets.
Coordinate with design, content, and external agencies as required.

Required Qualifications

Bachelor’s degree in Marketing, Business, Communications, or a related field.
5+ years of hands‑on digital marketing experience in B2B SaaS, HRTech, EdTech, AI, or enterprise software.
Proven experience in demand generation and digital campaign management.
Strong understanding of SEO, SEM, content marketing, email marketing, and marketing automation.
Excellent written communication and storytelling skills.
Strong analytical, organizational, and project management abilities.

Preferred Skills

Experience marketing Learning Management Systems (LMS), Learning Experience Platforms (LXP), Sales Enablement, HRTech, AI, or enterprise SaaS products.
Hands‑on experience with Google Analytics, Google Ads, LinkedIn Campaign Manager, Search Console, and Tag Manager.
Experience with HubSpot, Salesforce Marketing Cloud, Marketo, or similar marketing automation platforms.
Familiarity with Salesforce CRM and reporting.
Experience using AI tools for content creation, SEO optimization, and campaign analytics.

Key Competencies