Marketing Data Analyst ofertas em Grã-Bretanha

The primary purpose of this role is to support Marketing by evaluating commercial performance and understanding consumer behavior. The Strategic Insights Analyst leverages various tools to create reports and deliver insights across categories, channels, and brands. Responsibilities include analyzing large datasets, meeting tight deadlines, and synthesizing insights to support strategic marketing and sales planning, including opportunity identification. The role also involves combining shopper and consumer insights with commercial insights and aligning closely with HQ and market SI functions.

The Market Intelligence Manager will be responsible for:

1. Report Creation Expertise: Generating PowerBI and advanced Excel reports using GTR and Domestic data sources (e.g., Pax data, Travel Retail Sales, consumer data, U&A/Tracking studies, Retail Audit data). Recommending enhancements to existing reports and tools to improve insights.
2. Insights & Analysis: Analyzing category, shopper, consumer, and sales data to identify trends and growth opportunities. Connecting learnings from multiple sources to extract actionable insights, advising on commercial opportunities and brand strategy based on evolving consumer needs.
3. Stakeholder Engagement: Building trusted relationships with GTR and JTI partners, advising on strategic directions, and facilitating knowledge sharing within the GTR community. Contributing to market portfolio optimization and demand analysis.
4. Strategic Support: Assisting management with planning by providing consumer and category data and insights for key meetings.

• University degree (preferred)
• 5 years of experience in marketing research and data analysis, with cross-cultural exposure; industry knowledge is a plus
• Fluent in English; additional languages are an advantage
• Advanced proficiency in Power BI, Excel, Microsoft Office 365, Teams, PowerPoint, SharePoint, and other systems
• Strong analytical skills with knowledge of mathematical and statistical methods
• Excellent communication and presentation skills
• Experience in project management and cross-functional leadership

• Opportunity to work in an open, modern office environment with a diverse team

If you are ready to join us, build your success story at JTI. Apply now!

After applying, if selected, expect a process including phone screening, assessment tests, interviews, and an offer within 1-3 weeks after the role's closing date. Each step is eliminatory and may vary by role.

At JTI, we promote diversity and inclusion. We welcome applicants from all backgrounds. If you require support or alternative formats, please let us know.