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Local Digital Editor - Michelin Guide
Job summary
A leading guide publication company is seeking a Local Digital Editor to take charge of the editorial content for the Michelin Guide in Dubai. Responsibilities include managing the editorial calendar, writing diverse content, and overseeing video production. A successful candidate will have strong writing skills and experience in content management, with a focus on driving key performance indicators. This position offers an opportunity to significantly impact audience engagement and partner satisfaction.
Qualifications
- Experience in managing editorial content and calendars.
- Strong writing and copy-editing skills.
- Ability to conceptualize and manage video production.
Responsibilities
- Build, update and own editorial calendar.
- Write texts and sources from internal and external contributors.
- Source pictures and manage video production.
Local Digital Editor - Michelin Guide
B2C : responsible for editorial content driving our KPIs :
- Build, update and own editorial calendar – best-of, articles, newsletters, app, local social channels
- Write texts or sources from internal (inspectors / writers) and external (freelancers)
- Source pictures (from Sitecore, from restaurants, from freelancers)
- Act as a producer for videos : conceptualize, storyboard and manage video production.
- Publish on all channels (except international)
- Monitor, report and analyze traffic (and other KPis)
B2A / B2B : create the right editorial content for our partners
- Propose sponsored content based on partners’ objectives. Interact with partner to fine-tune content requests if necessary.
- Create or source content (article / video)
- Handle validation process with partner and branding (Communications Paris)
- Publish content on all channels (except international)
Support selection, product and marketing on copywriting
- Text writing for new restaurant POIs and existing POIs for Dubai, Abu Dhabi, KSA and Doha -
- Reviewing Arabic translation of POIs
- Reviewing Interim before the launch of each selection : making sure all the inspector reviews have been uploaded in EN & AR, that all the images are uploaded, making sure restaurant names have been translated correctly and making sure addresses of each POI is correct.
- Assisting on printed guide - making sure cartography is correct, reviewing copy and POI details before it goes into print
Impact :
- Qualified audience (traffic, opt-ins, registered members)
- Revenues (hotel booking)
- Partners’ satisfaction (NPS)
Operational indicators :
- Volume produced
- Respect of timeline
- Respect of cost
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.