Womenswear Category Lead: Growth, Merch & E‑commerce

Landmark Group; Dubai; On-site; AED 240,000 - 420,000; Full time

Job summary

Landmark Group is seeking a Senior Category Manager for Fashion/E-commerce in Dubai. Lead the online Women and Beauty category, define strategy, and collaborate with concepts, buyers, and marketing to optimize assortment, content and performance.

You will drive data-driven decisions, track KPIs, and present growth plans to senior leadership while staying ahead of fashion trends and market opportunities.

Qualifications

• MBA (Retail, Marketing or Strategy) or a graduate/postgraduate degree from NIFT or another recognised fashion management institute.
• 5-8 years in fashion retail or e-commerce, across category management, buying, merchandising or planning.
• Proven e-commerce or omnichannel experience with online merchandising, conversion funnels and digital KPIs.

Responsibilities

• Category strategy: Set the online category strategy, including assortment direction, growth levers and online exclusives.
• Partner with concepts and buyers: Recommend range gaps, depth, newness and exclusives based on data and customer insight.
• Onsite merchandising: Own the Women and Beauty pages, including layouts, ranking, banners and campaigns.
• Content and customer experience: Improve product content, imagery, filters, search and navigation for discovery.
• Performance analysis: Track sales, traffic, conversion, sell-through and availability; drive corrective actions.
• Trends and opportunities: Monitor consumer, fashion and beauty trends to identify gaps and growth opportunities.
• Marketing: Work with Marketing on CRM and campaigns for the category.
• Leadership reporting: Prepare category performance insights and growth plans for senior leadership.

Skills

Analytics

AI fluency

Fashion sense

Influence

Communication

Mindset

Education

MBA (Retail, Marketing or Strategy) or fashion management qualification

Tools

Power BI

Job description

Landmark Group is seeking a Senior Category Manager for Fashion/E-commerce in Dubai. Lead the online Women and Beauty category, define strategy, and collaborate with concepts, buyers, and marketing to optimize assortment, content and performance.

You will drive data-driven decisions, track KPIs, and present growth plans to senior leadership while staying ahead of fashion trends and market opportunities.