VP / Director, Growth Content & Creator Commerce

SUMWON STUDIOS; Dubai; On-site; AED 600,000 - 1,200,000; Full time

Benefits offered by this job

25 days annual leave

30% employee discount across SUMWON BR

Learning & development opportunities

Company social events

Global scale brands exposure

Job summary

SUMWON STUDIOS in Dubai, UAE is seeking a VP/Director of Growth Content & Creator Commerce to lead a multi-brand, AI-enabled growth engine. You will build the content, creator ecosystem and affiliate capability powering customer acquisition across the portfolio.

This is a high-impact leadership role reporting to the MD/President, Global DTC. You’ll own end-to-end growth, from creator partnerships to performance content, with a focus on scale, velocity and alignment with fashion and premium

Qualifications

• Builder of content/creator/affiliate engine from the ground up with clear commercial accountability.
• Evidence of current AI-enabled workflows built or run by you.
• Experience scaling a digital-first consumer growth capability.
• Built capability from scratch, not by inheriting large teams/budgets.

Responsibilities

• Growth Content Engine: build the creative studio and AI-enabled production capability for volume
• Creator Commerce: own end-to-end creator partnerships, affiliate programmes and community.
• Organic Social: lead audience growth and always-on publishing across brand channels.
• Content Operations: establish workflow, rights management, asset library and content velocity.
• Creative Performance: drive testing velocity and reuse of winning assets.

Skills

Builder mentality

AI fluency

Scale growth

Lean operator

Fashion affinity

Job description

Designation: VP / Director, Growth Content & Creator Commerce

Location: Dubai, UAE

Reporting to: MD / President, Global DTC

About SUMWON STUDIOS

SUMWON STUDIOS is a global brand house building, scaling and reimagining culturally relevant fashion, lifestyle and consumer brands. Our portfolio includes MISSGUIDED, SUMWON, BALR, Baby Phat, Playboy, AiiRZ, KiZN, KSTM & 11SKNDS.

In just a few years, we have grown from start-up to one of the fastest-scaling brand platforms in theindustry. Combining creativity, data, technology and an agile supply chain, we build brands designed to win in today's digital-first world.

We operate at the intersection of culture, commerce and innovation. Whether launching new brands, acquiring established ones, or unlocking growth opportunities across our portfolio, we move quickly, think globally and challenge conventional ways of working.

Every brand runs demand-led, digital-first commerce built on creator-led marketing and pop-culture relevance. This role's platform must work across the whole portfolio — not for a single label — and every new brand launch and acquisition lands on it.

The Role

Owned DTC is scaling from approximately $50m today to $250m+, and this is a build, not a caretaking role. We're appointing one accountable leader to construct our proprietary Growth Content & Creator Commerce Engine — the content, creator ecosystem and affiliate capability that powers customer acquisition across every brand in the portfolio. This is priority one of two leadership hires anchoring a deliberately flat DTC structure; you will report to the incoming MD / President, Global DTC and become their most important direct report.

The key test for this seat is whether you can build a high-volume, AI-enabled content and creator operating system — not simply produce polished brand campaigns.

Key Responsibilities

• Growth Content Engine: build the creative studio and AI-enabled production capability — performance creative, and website, CRM and marketplace content at volume.
• Creator Commerce: own it end to end — creator partnerships, affiliate programmes, product seeding, creator success and community.
• Organic Social: lead audience growth and always-on publishing across all brand channels.
• Content Operations: build the system — workflow, rights management, asset library and content velocity.
• Creative Performance: drive testing velocity, performance feedback loops and systematic reuse of winning assets.

Our AI Operating Model

Sumwon is AI-native operationally, not as positioning. Content production, commercial analysis and forecasting, and day-to-day operations are all built on AI-enabled workflows as standard. This is a hard hiring filter: candidates must be able to walk through real, current AI-enabled workflows they have personally built or run — not describe AI strategy, awareness or enthusiasm. Candidates whose AI exposure is strategic, supervisory or aspirational rather than hands‑on will not progress, regardless of track record.

What you’ll bring

• Builder, not caretaker: has personally built a content, creator or affiliate engine from the ground up, with clear commercial accountability for it — not inherited one.
• AI fluency: evidenced, specific and current. You should be able to walk through real AI-enabled workflows you've built or run yourself; we probe this in every interview as a distinct section.
• Builder at scale: has scaled a digital‑first consumer growth capability through a comparable growth phase — ideally from tens of millions to well beyond.
• Lean operator: has constructed capability from scratch rather than inheriting large teams, budgets and infrastructure.
• Category fit: fashion, sportswear or adjacent premium consumer categories, with a genuine feel for brand, product and culture‑led demand — creator and influencer‑led commerce experience is ideal.

What we’ll bring

• 25 days annual leave, increasing to 30 days after your first year
• 30% employee discount across SUMWON STUDIOS brands
• Ongoing learning and development opportunities
• Company social events
• The opportunity to work with a high‑performing team building brands at global scale

Why Join Us?

This is an opportunity to join a business in growth mode. You'll have the chance to make a visible impact, take ownership, move quickly and help shape the future of a multi‑brand platform operating across global markets.