Marketing Lead, Middle East & Africa

Versuni; Dubai; On-site; AED 450,000 - 750,000; Full time

Benefits offered by this job

Housing contribution

Education allowance

Mobile allowance

Air ticket for self & family

Health insurance

Job summary

Versuni is seeking a Marketing Lead to elevate our brand across the Middle East & Africa from Dubai, owning portfolio strategy, P&L and regional go-to-market plans. You will guide cross-functional teams, shape competitive positioning and drive growth with end-to-end marketing initiatives.

In this leadership role you’ll manage budgets, engage with distributors and retailers, mentor a high-performing team and localize global strategies from consumer insights and data analytics to deliver

Qualifications

• Bachelor’s or Master’s in business or marketing.
• +12 years of marketing and commercial experience, ideally in global FMCG/consumer electronics.
• Solid knowledge of category strategy design with full financial ownership.
• Proven multi-country marketing management experience across the region.
• Strong P&L management, data analysis and commercial acumen.

Responsibilities

• Lead the regional marketing agenda with end-to-end accountability for portfolio strategy, P&L performance and channel strategy.
• Develop and execute 360° integrated marketing strategies with cross-functional teams (Media, E‑Commerce, Shopper).
• Localize global strategies based on consumer insights and market analytics.
• Own and manage marketing budgets to achieve strategic goals.
• Lead and nurture a high-performing team of Marketing Managers.
• Collaborate with local distributors and retailers on sales plans with Sales.

Skills

Marketing leadership

P&L ownership

Budget management

Team management

Stakeholder management

Market analytics

English fluency

FMCG experience

Multi-country marketing

Pricing strategy

Portfolio strategy

Education

Bachelor’s/Master’s in business or marketing

Job description

About The Role

At Versuni, our purpose is simple: We turn houses into homes. In order to deliver on this promise, we stay relentlessly consumer obsessed, operate as one team across borders, and embrace an ownership mindset in everything we do. These principles define how we work, innovate and grow. Anchored in these values, we are now looking for a Marketing Lead to elevate Versuni's presence across the Middle East & Africa. This is a business‑critical leadership opportunity to shape the regional marketing strategy and drive business growth across one of the most diverse and dynamic markets. As the regional business owner, you will lead the marketing agenda with end‑to‑end accountability for portfolio strategy, P&L performance, competitive positioning, customer engagement, and channel strategy while working for an industry leader that doesn't just follow trends but sets them. If you enjoy combining strategic thinking with commercial ownership while influencing teams across markets and functions, this role offers a unique opportunity to make a significant regional impact.

The Impact You’ll Make

• Lead 18-month rolling forecast outlook inline category ambitions and market dynamics
• Drive portfolio strategy, ensuring the right product positioning and competitive pricing to drive profitable business growth
• Localize global strategies based on deep consumer insights derived from market and data analytics
• Own and manage marketing budgets to ensure achievement of strategic business and marketing goals
• Develop and execute 360° integrated marketing strategies working in close collaboration with Media, E‑Commerce and Shopper marketing teams, to build a strong brand funnel from awareness to conversion
• Represent the business in front of the business customer i.e. distributors, retailers building and executing sales plans together with Sales team
• Lead and nurture a high‑performing team of Marketing Managers
• Design and maintain a high‑performing workflow between internal teams and external agencies (Creative, PR, Media, Event etc.)
• Analyse local and global market trends to create and sustain competitive advantage
• Coordinating with both local and global executive stakeholders, ensuring alignment and visibility

The Skills And Knowledge You’ll Bring

• Bachelor’s and preferably master’s degree in business or marketing
• +12 years relevant marketing and commercial experience, preferably with global FMCG /consumer goods and/or consumer electronics industry background
• Solid knowledge of category strategy design with full financial ownership, portfolio strategy design, activation design, content development and pricing strategy
• Proven experience in multi‑country marketing management, ideally gained within local market organizations across the region
• Detailed P&L management, data analysis and commercial acumen are very critical for this role.
• Team management experience is needed.
• Fluent English in both spoken and written language
• Effective global stakeholder management skills
• Initiative taker with high ownership to drive category growth
• Skilled at managing large marketing budgets and act towards business objectives

What We’ll Give You In Return

• Competitive base salary | benchmarked against top companies in the local market with a global footprint
• Competitive allowances | Housing Contribution for a better living, Transportation Allowance for commuting, Education Allowance for children, Mobile Allowance to ensure connectivity, Air ticket Contribution for self & family
• Performance‑based annual incentive programs | reflecting your contributions
• Top‑tier medical insurance plan | offering best in class insurance plan, family included
• Additional day off | enjoy extra holidays to celebrate festivals such as Diwali, Easter & Christmas and your birthday
• Product discounts | on selected Versuni products which are sold under the Philips brand
• An office that feels like home | easily accessible and modern office location with a lot of facilities around
• High growth environment | offering an exciting multinational work culture with local, regional and global stakeholders
• Inclusive working culture and family spirit | we embrace our international community & diversity as competitive advantage

Ready to make an impact? From developing game‑changing air fryers to perfecting the art of coffee making, Versuni’s purpose is turning houses into homes — and we’re calling on your talent to bring it to life. Join our global team of 6,000+ passionate individuals, work with world‑class brands, and shape the future of home living. We’re ready for you — are you ready for us?