DTC Growth and Performance Analyst

SUMWON STUDIOS; Dubai; On-site; AED 180,000 - 300,000; Full time

Benefits offered by this job

25 days annual leave

Employee discount across SUMWON STUDOS

Learning and development opportunities

Company social events

Global scale team experience

Job summary

SUMWON STUDIOS in Dubai, UAE seeks a DTC Growth and Performance Analyst to drive analytics across the full commercial funnel. You will connect marketing, onsite experience, pricing, and customer behaviour to accelerate profitable growth using data, experimentation and AI tools.

Collaboration with Marketing, CRM, Digital Trade and Finance will be essential to improve KPIs like traffic quality, conversion, AOV and LTV.

Qualifications

• 2-4 years of experience in Analytics, Commercial Strategy, Growth, eCommerce, Consulting or Digital Performance.
• Strong commercial thinking and ability to connect data to business outcomes.
• Experience with GA4, Looker and SQL.

Responsibilities

• Analyse performance across the complete customer journey from acquisition to repeat purchase.
• Build clear commercial narratives by linking marketing, onsite behaviour and pricing.
• Identify growth opportunities through data-led decision-making and experimentation.
• Develop AI-assisted workflows to automate analysis and reporting.
• Create executive dashboards covering the full DTC business.

Skills

Analytics

Growth

eCommerce

SQL

Excel

AI tools

Tools

GA4

Looker

SQL

Job description

Designation: DTC Growth and Performance Analyst

Location: Dubai, UAE

About SUMWON STUDIOS

SUMWON STUDIOS is a global brand house building, scaling and reimagining culturally relevant fashion, lifestyle and consumer brands. Our portfolio includes MISSGUIDED, SUMWON, BALR, Baby Phat, Playboy, AiiRZ, KiZN and KSTM.

In just a few years, we have grown from start-up to one of the fastest-scaling brand platforms in theindustry. Combining creativity, data, technology and an agile supply chain, we build brands designed to win in today's digital-first world.

We operate at the intersection of culture, commerce and innovation. Whether launching new brands, acquiring established ones, or unlocking growth opportunities across our portfolio, we move quickly, think globally and challenge conventional ways of working.

The Role

We are looking for an AI-first, commercially minded and highly analytical DTC Growth & Performance Analyst to become the intelligence engine behind our DTC and webshop businesses.

This role sits across the full commercial funnel, connecting marketing acquisition, onsite experience, merchandising, pricing and customer behaviour to identify opportunities to accelerate profitable growth through data, experimentation and AI.

Rather than owning a single function, you will connect analytics across Marketing, CRM, Digital Trade, Pricing and Finance to understand what is driving performance, where customers are dropping off and which initiatives have the greatest potential commercial impact.

You will use modern AI tools alongside analytics platforms to automate analysis, uncover insights, accelerate decision-making and build scalable reporting. Success in this role comes from asking the right commercial questions, finding answers quickly and translating those insights into measurable business outcomes.

You will work closely with leaders across Digital Trade, Marketing, Pricing and Finance, helping improve key commercial KPIs including traffic quality, conversion, AOV, profitability, customer cohorts, LTV and retention.

Key Responsibilities

End-to-End Commercial Performance & Analytics

• Analyse performance across the complete customer journey, from marketing acquisition through to conversion and repeat purchase.
• Connect marketing performance, onsite behaviour, pricing, merchandising and operational data to build clear commercial narratives.
• Identify high-impact growth opportunities through quantitative analysis and data-led decision-making.
• Monitor funnel performance across acquisition, engagement, product discovery, checkout and repeat purchase.
• Produce clear, actionable recommendations to improve traffic quality, conversion, AOV, profitability and customer lifetime value.
• Partner with Marketing to evaluate channel quality, campaign effectiveness, CAC, ROAS and incrementality.
• Partner with Digital Trade and Merchandising to optimise product visibility, assortment, navigation and customer journeys.
• Partner with Pricing to identify opportunities around price elasticity, promotional effectiveness and margin.
• Use data to prioritise experiments, initiatives and feature improvements based on potential commercial impact.
• Translate complex datasets and analysis into clear recommendations for senior stakeholders.
• Use AI tools to automate repetitive analysis, reporting and data processes.
• Build AI-assisted workflows that reduce manual work and accelerate insight generation.
• Leverage LLMs and AI analytics platforms to identify trends, anomalies and commercial opportunities.
• Develop effective prompts, automations and AI-powered workflows that improve decision-making speed.
• Evaluate and introduce new AI tools that can improve productivity across Digital Trade, Marketing and the wider commercial organisation.
• Use AI to generate hypotheses, identify opportunities and surface customer insights from both structured and unstructured data.
• Continuously explore new AI-enabled approaches to improve how the commercial organisation works with data.
• Champion an AI-first approach to analytics, experimentation and decision-making.
• Design and evaluate experiments across marketing, pricing, merchandising, promotions, customer journeys and onsite experience.
• Define clear objectives and success metrics before experiments are launched.
• Analyse results and assess the statistical and commercial impact of initiatives.
• Make data-led recommendations on whether initiatives should be scaled, adapted or stopped.
• Maintain a central experimentation roadmap and knowledge base to capture learnings and avoid repeating unsuccessful tests.
• Turn experimentation insights into actionable recommendations for the wider commercial team.
• Build and maintain executive dashboards covering the full DTC business.
• Develop reporting that provides visibility across acquisition, conversion, customer behaviour, trading and profitability.
• Focus reporting on leading indicators and forward-looking opportunities rather than simply historical performance.
• Ensure key stakeholders have access to timely and relevant commercial insights.
• Identify changes in performance, emerging trends and potential risks before they become significant commercial issues.
• Continuously improve reporting through automation, AI and more efficient analytical processes.

What you’ll bring

• 2-4 years of experience in Analytics, Commercial Strategy, Growth, eCommerce, Consulting or Digital Performance.
• Strong commercial thinking and an ability to connect data to business outcomes.
• Strong Excel and SQL skills.
• Experience working with GA4, Looker and SQL.
• Experience using AI tools such as ChatGPT, Claude or equivalent, with an understanding of how AI and agents can support day-to-day analytical workflows.
• Strong understanding of eCommerce and DTC metrics including conversion, AOV, ITO, LTV, retention, CAC, ROAS and profitability.
• Comfortable working with large datasets and solving ambiguous commercial problems.
• Strong analytical and problem-solving skills with excellent attention to detail.
• Ability to simplify complex analysis and communicate clear, actionable recommendations to stakeholders.
• Highly organised with the ability to manage multiple priorities in a fast-moving environment.
• A genuine interest in experimentation, emerging technology and AI-enabled ways of working.
• Curious, commercially driven and proactive in identifying opportunities rather than waiting for questions to be asked.

What we’ll bring

• 25 days annual leave, increasing to 30 days after your first year
• 30% employee discount across SUMWON STUDIOS brands
• Ongoing learning and development opportunities
• Company social events
• The opportunity to work with a high-performing team building brands at global scale

Why Join Us?

This is an opportunity to join a business in growth mode. You'll have the chance to make a visible impact, take ownership, move quickly and help shape the future of a multi-brand platform operating across global markets.