Viral Content Copywriter

Robot24.com; Dubai; On-site; AED 167,000 - 279,000; Full time

Job summary

Robot24 is seeking a Viral Content Copywriter – Robotics to turn robotics stories into content people want to watch, share and discuss. You will craft hooks, headlines, and on-screen copy for social-first video content across Reels, TikTok, YouTube Shorts, and more.

You'll shape the strongest angles behind each story, write concise video scripts, and develop engaging captions while simplifying complex robotics topics for broad audiences.

Qualifications

• Exceptional writer with deep understanding of social media attention and viral storytelling.
• Experience writing for high-growth social media accounts, digital publishers, media companies or viral video brands.
• Experience in robotics or technology is an advantage.

Responsibilities

• Write high-impact hooks for Reels, TikTok, YouTube Shorts and other short-form video content.
• Create video briefs for journalists, correspondents and videographers before filming on location.
• Write headlines and on-screen copy that capture attention immediately.
• Develop the strongest creative angle for each robotics story.
• Write short-form video scripts designed around attention, retention and shareability.
• Create compelling captions and social copy.
• Develop questions, challenges and scenarios for field teams to execute on camera.
• Turn complex robotics topics into simple, engaging stories.
• Create multiple hook and headline variations and identify the strongest approach.
• Find the human, emotional, controversial or unexpected angle that boosts viewership.

Skills

Hooks and scroll-stopping headlines

Short-form storytelling

Curiosity gaps

Emotional triggers

Shareability and conversation

Simplify complex subjects

Job description

Viral Content Copywriter – Robotics

Robot24 is the global leading news platform dedicated exclusively to robotics.

With field teams operating around the world, we report directly from robotics companies, factories, exhibitions, research institutions and real-world locations where robots are being developed and deployed.

We are looking for an exceptional Viral Content Copywriter who knows how to turn robotics stories into content people immediately want to watch, share and talk about.

This is a highly creative writing role. Your job is to find the strongest angle behind every story and turn it into powerful copy for social-first video content.

What You Will Do

• Write high-impact hooks for Reels, TikTok, YouTube Shorts and other short-form video content
• Create video briefs for our journalists, correspondents and videographers before they film on location
• Write headlines and on-screen copy that immediately capture attention
• Develop the strongest creative angle for each robotics story
• Write short-form video scripts designed around attention, retention and shareability
• Create compelling captions and social copy
• Develop questions, challenges, experiments and scenarios for our field teams to execute on camera
• Turn complex or technical robotics topics into simple, exciting and highly engaging stories
• Create multiple hook and headline variations and identify the strongest approach
• Find the human, surprising, emotional, controversial or unexpected angle that can transform a robotics story into must-watch content

What We Are Looking For

You are an exceptional writer with a deep understanding of social media attention and viral storytelling.

You know that the first few words can determine whether someone keeps scrolling or watches the entire video.

• Hooks and scroll-stopping headlines
• Short-form storytelling
• Curiosity gaps
• Emotional triggers
• Shareability and conversation
• How to simplify complex subjects without making them inaccurate

You should be able to look at a robot, technology or story and immediately think:

What is the strongest story here?

What would make millions of people care about this?

What is the hook?

Experience writing for high-growth social media accounts, digital publishers, media companies or viral video brands is highly preferred.

Experience in robotics or technology is an advantage, but exceptional writing ability and an instinct for viral content are more important.

We are not looking for generic corporate copy.

• We are looking for someone who can take a story that sounds technical or ordinary and turn it into something people have to watch.