Viral Robotics Content Writer for Social Video

Robot24.com; Dubai; On-site; AED 167,000 - 279,000; Full time

Job summary

Robot24 is seeking a Viral Content Copywriter – Robotics to turn robotics stories into content people want to watch, share and discuss. You will craft hooks, headlines, and on-screen copy for social-first video content across Reels, TikTok, YouTube Shorts, and more.

You'll shape the strongest angles behind each story, write concise video scripts, and develop engaging captions while simplifying complex robotics topics for broad audiences.

Qualifications

• Exceptional writer with deep understanding of social media attention and viral storytelling.
• Experience writing for high-growth social media accounts, digital publishers, media companies or viral video brands.
• Experience in robotics or technology is an advantage.

Responsibilities

• Write high-impact hooks for Reels, TikTok, YouTube Shorts and other short-form video content.
• Create video briefs for journalists, correspondents and videographers before filming on location.
• Write headlines and on-screen copy that capture attention immediately.
• Develop the strongest creative angle for each robotics story.
• Write short-form video scripts designed around attention, retention and shareability.
• Create compelling captions and social copy.
• Develop questions, challenges and scenarios for field teams to execute on camera.
• Turn complex robotics topics into simple, engaging stories.
• Create multiple hook and headline variations and identify the strongest approach.
• Find the human, emotional, controversial or unexpected angle that boosts viewership.

Skills

Hooks and scroll-stopping headlines

Short-form storytelling

Curiosity gaps

Emotional triggers

Shareability and conversation

Simplify complex subjects

Job description

Robot24 is seeking a Viral Content Copywriter – Robotics to turn robotics stories into content people want to watch, share and discuss. You will craft hooks, headlines, and on-screen copy for social-first video content across Reels, TikTok, YouTube Shorts, and more.

You'll shape the strongest angles behind each story, write concise video scripts, and develop engaging captions while simplifying complex robotics topics for broad audiences.