Robotics Content Strategy Lead

Robot24.com; Dubai; On-site; AED 180,000 - 280,000; Full time

Job summary

Robot24.com is seeking a Content Strategist – Social Media to shape what our global field teams film and create for social platforms. You will own content pillars, formats and the overall mix, prioritizing topics and determining which stories to turn into social content.

The role focuses on scalable, platform-specific strategies for Instagram, TikTok, YouTube and X, aiming to engage beyond a technical robotics audience.

Qualifications

• Proven experience in content strategy, social media strategy or digital media.
• Experience in a media company, publisher or fast-moving social-first environment preferred.
• Ability to translate trends and audience attention into concrete filming directions.

Responsibilities

• Define and optimize content pillars, formats and content mix.
• Prioritize topics and formats for filming and social distribution.
• Decide which robotics stories become social content.
• Identify what field teams should film for multiple pieces of content.
• Turn broad topics into executable directions for filming.
• Develop recurring formats and scalable content franchises.
• Plan multi-piece content from single filming opportunities.
• Develop platform-specific strategies for Instagram, TikTok, YouTube and X.
• Ensure content appeals beyond a purely technical robotics audience.

Skills

Instagram

TikTok

YouTube

X (Twitter)

Trend analysis

Content strategy

Job description

Robot24.com is seeking a Content Strategist – Social Media to shape what our global field teams film and create for social platforms. You will own content pillars, formats and the overall mix, prioritizing topics and determining which stories to turn into social content.

The role focuses on scalable, platform-specific strategies for Instagram, TikTok, YouTube and X, aiming to engage beyond a technical robotics audience.