Video Editor and Producer (AI & Performance Ads)

PetLab Co.; Dubai; On-site; AED 180,000 - 240,000; Full time

Benefits offered by this job

Annual leave 28 days

Company bonus

Private medical insurance

Visa sponsorship

Job summary

PetLab Co. is seeking a fast, high-skill Video Editor obsessed with direct-response ads and AI-powered performance.

You’ll be a core part of our in-house creative engine, producing AI-driven ads for Meta, TikTok and YouTube and shaping the strategy behind scalable customer acquisition. Expect to write hooks, craft scripts, edit UGC, stock and AI avatars, and collaborate with Creative Strategists, Paid Media, Video Producers, Organic Social and Influencers.

Qualifications

• 4+ years of video editing experience, including 2+ years in paid social ads
• Proven experience creating AI-powered ads; portfolio with AI ads
• Hundreds or thousands of paid social ads with measurable results (ROAS, CPA, scale)
• Strong written and spoken English and ability to present ideas
• Experience with AI video tools daily workflow and fast-moving teams

Responsibilities

• Editing short-form video ads for Meta, TikTok and YouTube from briefs
• Writing hooks for the first 3 seconds and maintaining visual changes every 2–3 seconds
• Adding captions, overlays, sound design and clear CTAs
• Cutting UGC, influencer, studio and stock footage into native-feeling ads
• Exporting in 9:16, 4:5, 1:1, 16:9 and organizing media for buyers
• Testing new AI tools to produce ads that stop the scroll and drive purchases

Skills

Video editing

AI ads

Premiere Pro

CapCut

After Effects

Direct response

English

AI ads portfolio

High volume editing

Tools

Veo

Kling

Runway

HeyGen

Arcads

ElevenLabs

CapCut

DaVinci Resolve

Premiere Pro

Job description

About the Role PetLab Co is a leader in the DTC pet supplement market with 9-figure revenue We re profitable and growing fast around the world In performance marketing a Video Editor does more than make things look good Every cut hook and caption you make exists to stop the scroll hold attention and drive a purchase You Ll be judged on how your ads perform not on how cinematic they are This is an editing-led role for someone with a proven track record of AI-powered performance ads You Ll produce high volumes of ads for Meta TikTok and YouTube that are built to convert You Ll mix UGC creator footage stock and AI-generated video avatars and voiceovers You Ll work closely with our Creative Strategists Paid Media Video Producers Organic Social and Influencer teams This isn t a cut-to-brief role You Ll bring your own ideas write scripts and hooks and help shape the creative strategy behind ads that scale customer acquisition and revenue

Who Will You Report Into

Hi I m Michael Head of Innovation We re looking for an experienced fast editor who s obsessed with direct response and has already built a career on AI-powered ads You Ll be a core part of our in-house creative engine working day to day with industry-leading creative strategists You Ll see exactly how your ads perform and you Ll have a direct impact on how we acquire customers If you ve made hundreds of AI ads that convert and want to do your best work at a 9-figure DTC brand let s talk

What You ll be Responsible For

Performance Video Editing

You Ll spend most of your week in the timeline turning briefs and raw footage into ads that convert

• This will include Editing short-form video ads for Meta TikTok and YouTube from briefs supplied by our Creative Strategists
• Writing hooks for the first 3 seconds keeping the pacing tight and making sure something visual changes every 2 3 seconds to hold attention
• Adding captions text overlays sound design music and clear calls-to-action that suit each platform
• Cutting UGC creator influencer studio and stock footage into native-feeling ads
• Exporting in 9 16 4 5 1 1 and 16 9 with files named and organized so media buyers can launch right away
• Testing new AI tools to give you that extra edge The goal ads that stop the scroll and drive purchases

Creative Strategy amp Scripting

You won t just execute briefs You Ll help come up with the ideas behind them This will include Writing direct-response scripts hooks and CTAs for UGC creator AI-avatar and product adsPitching new concepts and angles based on performance data customer pain points and trending formatsWorking with our Creative Strategists to turn insights into briefs storyboards and shot listsAdapting winning scripts into new angles personas and hook variations for testingBringing an editor s eye to strategy spotting what will hold attention before it s made The goal ideas and scripts that are built to convert from the first frame

AI Video Production

AI is already part of how we make ads and it should be part of how you work every day This will include Generating AI video AI avatars spokespeople product B-roll and lifestyle scenes with tools such as Veo Kling Runway Higgsfield HeyGen and ArcadsCreating AI voiceovers and localized versions with tools such such as ElevenLabsFixing AI outputs so they hold up as real ads character consistency product accuracy and overall realismUsing AI to speed up editing such as auto-captions transcript-based editing upscaling and cleanupBuilding repeatable AI workflows and templates and sharing what works with the team The goal more high-quality ads made faster at lower cost

Iteration amp Testing

You Ll help our strategists find winning ads and scale them through fast variations This will include Producing many versions of winning ads with new hooks intros avatars lengths and messaging Building versions that change one variable at a time for structured A B tests for example Hook A vs Hook B Reviewing performance data Hook Rate Hold Rate CTR CPA ROAS and drop-off points with the team then re-editing to fix weak spots Studying competitor and trending ads so PetLab s creative stays native to each platform The goal keep improving creative performance by testing at volume

What Your Day-to-Day Will Look Like

• 60 Editing amp AI production performance video editing and AI video generation
• 25 Creative amp scripting ideation scriptwriting and briefing with strategists
• 15 Iteration amp analysis building test variations and reviewing performance data
• 28 days annual leave excluding public holidays
• Company Bonus
• Private Medical Insurance
• Visa sponsorship

We're looking for someone with deep editing craft, a direct-response mindset and a proven track record with AI ads. You must have:

• 4+ years of video editing experience, including at least 2 years focused on paid social ads for DTC or eCommerce brands
• Proven experience creating AI-powered ads and creative. Your portfolio must include AI-generated ads you made, with the tools you used and your role in each
• Hundreds, ideally thousands, of paid social ads produced across your career, with measurable results (e.g. ROAS, CPA, scaled spend)
• Strong written and spoken English, with the confidence to present ideas, take feedback and work with a global team
• AI video tools as part of your daily workflow, not something you're still learning (e.g. Veo, Kling, Runway, Higgsfield, HeyGen, Arcads, ElevenLabs)
• Expert skills in Premiere Pro and/or CapCut; After Effects, DaVinci Resolve or motion graphics are a plus
• A strong grasp of what makes an ad convert: hooks, pacing, retention, offers and CTAs, and the ability to write a direct-response script, not just cut one
• Working knowledge of performance metrics (Hook Rate, Hold Rate, CTR, CPA, ROAS) and how editing choices affect them
• The speed and organization to deliver a high volume of ads each week without the quality dropping
• Experience in fast-moving, feedback-heavy creative teams at a high-growth brand or performance agency
• Bonus points if you love animals. Experience with pet or health and wellness brands is a real plus

Please note: we won't move forward with portfolios made up only of general editing, YouTube, cinematic, corporate or wedding work. This role is for editors who specialise in performance advertising.