Video Editor and Producer

PetLabCo.

Dubai

On-site

AED 220,000 - 260,000

Full time

2 days ago

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Benefits offered by this job

28 days annual leave

Company Bonus

Private Medical Insurance

Visa sponsorship

Job summary

PetLab Co. seeks a Video Editor and Producer focused on AI-powered performance ads in Dubai, UAE. You will produce high volumes of ads for Meta, TikTok and YouTube, blending AI video generation, avatars and voiceovers with a direct-response mindset.

The role requires 4+ years editing for paid social, a portfolio including AI-generated ads, and strong proficiency in Premiere Pro or CapCut. You will collaborate with strategists and media teams to scale customer acquisition.

Qualifications

4+ years of video editing experience for paid social ads
Portfolio including AI-generated ads with tools used and your role
Hundreds to thousands of paid social ads produced with measurable results (ROAS, CPA)
Strong written and spoken English; able to collaborate with a global team
Experience using AI video tools daily and integrating them into fast editing workflows

Responsibilities

Edit short-form ads for Meta, TikTok and YouTube from briefs
Write hooks for 0-3 seconds, keep pacing tight and visuals changing every 2–3 seconds
Add captions, overlays, sound design, music and platform-specific calls-to-action
Cut UGC, creator, influencer, studio and stock footage into native-feeling ads
Export in 9:16, 4:5, 1:1 and 16:9 formats; organize files for media buyers
Test new AI tools to gain edge and speed up workflows
Contribute to creative strategy and scripting with briefs, storyboards and shot lists
Iterate and test variations to scale winning ads

Skills

Video editing

AI-powered ads

Premiere Pro

CapCut

After Effects

English proficiency

Tools

Veo

Kling

Runway

Higgsfield

HeyGen

Arcads

ElevenLabs

DaVinci Resolve

Job description

Job Title: Video Editor and Producer (AI & Performance Ads)

Salary: 220,000 - 260,000 (Salary and Bonus)

Location: Dubai, UAE

About The Role

PetLab Co. is a leader in the DTC pet supplement market, with 9-figure revenue. We're profitable and growing fast around the world. In performance marketing, a Video Editor does more than make things look good. Every cut, hook and caption you make exists to stop the scroll, hold attention and drive a purchase. You'll be judged on how your ads perform, not on how cinematic they are. This is an editing-led role for someone with a proven track record of AI-powered performance ads. You'll produce high volumes of ads for Meta, TikTok and YouTube that are built to convert. You'll mix UGC, creator footage, stock, and AI-generated video, avatars and voiceovers. You'll work closely with our Creative Strategists, Paid Media, Video Producers, Organic Social and Influencer teams. This isn't a cut-to-brief role. You'll bring your own ideas, write scripts and hooks, and help shape the creative strategy behind ads that scale customer acquisition and revenue.

Who Will You Report Into?

Hi, I'm Michael, Head of Innovation. We're looking for an experienced, fast editor who's obsessed with direct response and has already built a career on AI-powered ads. You'll be a core part of our in-house creative engine, working day to day with industry-leading creative strategists. You'll see exactly how your ads perform, and you'll have a direct impact on how we acquire customers.

What You'll be Responsible For:

Performance Video Editing - You'll spend most of your week in the timeline, turning briefs and raw footage into ads that convert. This will include:
Editing short-form video ads for Meta, TikTok and YouTube from briefs supplied by our Creative Strategists
Writing hooks for the first 3 seconds, keeping the pacing tight, and making sure something visual changes every 2-3 seconds to hold attention
Adding captions, text overlays, sound design, music and clear calls-to-action that suit each platform
Cutting UGC, creator, influencer, studio and stock footage into native-feeling ads
Exporting in 9:16, 4:5, 1:1 and 16:9, with files named and organized so media buyers can launch right away
Testing new AI tools to give you that extra edge!

The goal: ads that stop the scroll and drive purchases.

Creative Strategy & Scripting - You won't just execute briefs. You'll help come up with the ideas behind them. This will include:
Writing direct-response scripts, hooks and CTAs for UGC, creator, AI-avatar and product ads
Pitching new concepts and angles based on performance data, customer pain points and trending formats
Working with our Creative Strategists to turn insights into briefs, storyboards and shot lists
Adapting winning scripts into new angles, personas and hook variations for testing
Bringing an editor's eye to strategy: spotting what will hold attention before it's made

The goal: ideas and scripts that are built to convert from the first frame.

AI Video Production - AI is already part of how we make ads, and it should be part of how you work every day. This will include:
Generating AI video, AI avatars/spokespeople, product B-roll and lifestyle scenes with tools such as Veo, Kling, Runway, Higgsfield, HeyGen and Arcads
Creating AI voiceovers and localized versions with tools such as ElevenLabs
Fixing AI outputs so they hold up as real ads: character consistency, product accuracy and overall realism
Using AI to speed up editing, such as auto-captions, transcript-based editing, upscaling and cleanup
Building repeatable AI workflows and templates, and sharing what works with the team

The goal: more high-quality ads, made faster, at lower cost.

Iteration & Testing - You'll help our strategists find winning ads and scale them through fast variations. This will include:
Producing many versions of winning ads with new hooks, intros, avatars, lengths and messaging
Building versions that change one variable at a time for structured A/B tests (for example, Hook A vs Hook B)
Reviewing performance data (Hook Rate, Hold Rate, CTR, CPA, ROAS) and drop-off points with the team, then re-editing to fix weak spots
Studying competitor and trending ads so PetLab's creative stays native to each platform

The goal: keep improving creative performance by testing at volume.

What Your Day-to-Day Will Look Like:

60% Editing & AI production: performance video editing and AI video generation
25% Creative & scripting: ideation, scriptwriting and briefing with strategists
15% Iteration & analysis: building test variations and reviewing performance data

Requirements

We're looking for someone with deep editing craft, a direct-response mindset and a proven track record with AI ads.

You must have:

4+ years of video editing experience, including at least 2 years focused on paid social ads for DTC or eCommerce brands
Proven experience creating AI-powered ads and creative. Your portfolio must include AI-generated ads you made, with the tools you used and your role in each
Hundreds, ideally thousands, of paid social ads produced across your career, with measurable results (e.g. ROAS, CPA, scaled spend)
Strong written and spoken English, with the confidence to present ideas, take feedback and work with a global team
AI video tools as part of your daily workflow, not something you're still learning (e.g. Veo, Kling, Runway, Higgsfield, HeyGen, Arcads, ElevenLabs)
Expert skills in Premiere Pro and/or CapCut; After Effects, DaVinci Resolve or motion graphics are a plus
A strong grasp of what makes an ad convert: hooks, pacing, retention, offers and CTAs, and the ability to write a direct-response script, not just cut one
Working knowledge of performance metrics (Hook Rate, Hold Rate, CTR, CPA, ROAS) and how editing choices affect them
The speed and organization to deliver a high volume of ads each week without the quality dropping
Experience in fast-moving, feedback-heavy creative teams at a high-growth brand or performance agency
Bonus points if you love animals. Experience with pet or health and wellness brands is a real plus.

Please note: we won't move forward with portfolios made up only of general editing, YouTube, cinematic, corporate or wedding work. This role is for editors who specialise in performance advertising.

Benefits