Senior Manager – Product Development & Marketing role based in Dubai, UAE

Uae Job Alert; Dubai; On-site; AED 230,000 - 310,000; Full time

Job summary

Uae Job Alert is seeking a seasoned Marketing & Product Development leader to drive comprehensive marketing strategies, product launches, and go-to-market plans in the UAE. You will collaborate with product, engineering, design and sales teams, define KPIs, and mentor a team to deliver data-driven marketing campaigns and impactful messaging across digital channels.

Experience in digital marketing and product marketing is essential for leadership success.

Job description

Job Description

• 1. Develop and execute comprehensive marketing strategies and plans to increase product demand and sales aligned with the overall business objectives.
• 2. Conduct market research and analysis to identify customer needs, market trends, and the competitive landscape and translate these insights into actionable strategies.
• 3. Lead the development and launch of new products, working closely with cross-functional teams, including product managers, engineers, designers, and sales teams.
• 4. Collaborate with internal stakeholders to ensure alignment between marketing and product development activities, ensuring consistent messaging and seamless customer experiences.
• 5. Communicate the cycle of product development incremental improvements and new initiatives to align planning and execution with all essential business units across the organisation. Define and monitor key performance indicators (KPIs) to measure the effectiveness of marketing initiatives, product performance, and customer satisfaction. This will involve defining timelines and a roadmap for product development releases and launching new products.
• 7. UtUtilizeata-driven approaches to assess and opoptimizearketing campaigns, product offerings, and customer journeys to achieve maximum impact and ROI and in leveraging scientific, data-driven approaches to support product development decisions
• 8. Identify and explore new market opportunities and emerging trends, providing recommendations for product enhancements and new product development.
• 9. Oversee the creation of persuasive marketing content, including sales collateral, product presentations, website content, and other promotional materials.
• 10. Create a go-to-market approach for Digital products and services, including defining Customer Segments, Channel strategy and Customer Relationships. Provide recommendations on marketing mix to widen the market appeal and increase the competitiveness of offerings. Iterate and update our understanding of customers’ needs and our go-to-market approach
• 11. Develop content that reflects the brand identity and can be used in corporate presentations, websites and company publications. Improve the brand value and attract new customers by demonstrating a clear understanding of their needs and our organisation to serve them in the most effective way
• 12. Manage and mentor a team of marketing and product development professionals, fostering a culture of collaboration, innovation, and continuous learning.
• 13. Collaborate closely with product management teams to understand product features, benefits, and differentiation and translate them into compelling marketing messages.
• 14. Leverage digital channels to enhance brand visibility and engagement and to drive product awareness and sales.