Product / Vertical Marketing Lead

Outpace Professional Services; Dubai; On-site; AED 180,000 - 240,000; Full time

Job summary

Outpace Professional Services in Dubai is looking for a Product / Vertical Marketing Lead to drive positioning and messaging across various business branches. This critical role involves creating sales collateral, defining buyer personas, and supporting new service launches.

The ideal candidate will have experience in B2B product marketing and strong storytelling skills. Responsibilities include collaborating with sales teams and ensuring consistent messaging across campaigns and materials.

Qualifications

• Experience in B2B product marketing, vertical marketing, solutions marketing, or sales enablement.
• Strong writing, positioning, and commercial storytelling ability.
• Ability to collaborate with Sales, Delivery, and RevOps teams.

Responsibilities

• Own vertical positioning and messaging for assigned branch.
• Define buyer personas and pain points.
• Create and maintain sales collateral.
• Partner with Sales Engineers and Delivery.

Skills

B2B product marketing

Commercial storytelling

Sales enablement

Technical offerings translation

Job description

Product / Vertical Marketing Lead

Outpace Professional Services Dubai, Other / Non-US, U.A.E.

About this position

About Outpace Professional Services

OPS delivers enterprise‑grade ERP, automation, and sovereign technology solutions for ambitious businesses that need to move fast without sacrificing quality. From startups to large‑scale global operations, we provide the expertise clients need, when they need it, without the overhead of traditional consulting firms.

Our team specialises in Odoo ERP, hyper‑automation, systems integration, and operational transformation, helping organisations build scalable, efficient, and fully controlled technology ecosystems.

At OPS, we value agility, transparency, and excellence without ego. We move quickly, solve real problems and focus on delivering measurable impact for every client we work with.

About the Role

Outpace is hiring Product / Vertical Marketing Leads to own positioning, messaging, sales enablement, launch narrative, competitive differentiation, and proof assets for our major business branches and verticals.

This role makes sure each branch has a clear market story and that SDRs, AEs, Sales Engineers, delivery teams, and leadership are selling from the same playbook.

As the business scales, this role will become a dedicated owner for each major vertical or branch, including areas such as ERP, CRM/Salesforce, Notion, PMO/Advisory, Communications, and future service lines.

What You’ll Do

• Own vertical positioning and messaging for your assigned branch or service line.
• Define ICPs, buyer personas, pain points, buying triggers, objections, and value propositions.
• Create and maintain sales collateral, including pitch decks, one‑pagers, battlecards, objection handling, discovery guides, email messaging, and proposal language.
• Partner with Sales Engineers and Delivery to translate real implementation capability into market‑facing offers.
• Partner with Content and Customer Proof teams to create case studies, customer stories, proof points, before‑and‑after narratives, and ROI examples.
• Support launches for new offers, branches, partner plays, acquisitions, and vertical campaigns.
• Run win/loss and field feedback loops with SDRs, AEs, Sales Engineers, RevOps, and delivery teams.
• Maintain competitive intelligence and ensure sales teams understand how to win against relevant alternatives.
• Ensure website, landing page, and campaign messaging is accurate for your assigned vertical.

What We’re Looking For

• Experience in B2B product marketing, vertical marketing, solutions marketing, or sales enablement.
• Strong writing, positioning, and commercial storytelling ability.
• Comfort working with technical or services offerings and translating complexity into simple buyer language.
• Ability to partner tightly with Sales, Delivery, RevOps, and Growth.
• Strong judgment around what sales teams need to create pipeline, advance deals, and win trust with buyers.

Nice to Have

• Experience in ERP, CRM/Salesforce, Notion, PMO/advisory, digital transformation, SaaS, or professional services.
• Experience building sales collateral from scratch in a fast‑scaling company.
• Comfort using AI tools for research, persona development, content creation, messaging, and collateral production.

What Success Looks Like

• Sales teams actively adopt and use your collateral.
• SDR and AE conversion rates improve in your assigned vertical.
• New SDRs, AEs, and Sales Engineers ramp faster.
• Branch launches are supported by clear, high‑quality GTM assets.
• Strong proof assets, case studies, battlecards, and vertical narratives are created and maintained.
• Win rates improve and deal friction is reduced in priority segments.

First 90 Days

In your first 90 days, you will:

• Map the current branch narrative, ICP, offers, proof gaps, and sales enablement gaps.
• Create the first complete vertical messaging kit.
• Build the core sales collateral library for your assigned branch.
• Interview Sales, Delivery, existing customers, and leadership to extract proof and differentiation.
• Create the first branch‑specific campaign messaging pack with Growth and Marketing Ops.